What are the responsibilities and job description for the Senior Product Manager, US Oncology position at Eisai?
At Eisai, satisfying unmet medical needs and increasing the benefits healthcare provides to patients, their families, and caregivers is Eisai's human health care (hhc) mission. We're a growing pharmaceutical company that is breaking through in neurology and oncology, with a strong emphasis on research and development. Our history includes the development of many innovative medicines, notably the discovery of the world's most widely-used treatment for Alzheimer's disease. As we continue to expand, we are seeking highly-motivated individuals who want to work in a fast-paced environment and make a difference. If this is your profile, we want to hear from you.
The Sr. Product Manager (SPM), US oncology, will play a key role in developing and executing marketing strategies for approved indications in thyroid and liver cancer. The role requires oversight of tactical implementation of marketing programs designed to maintain brand awareness and contribute to the achievement of business objectives.
This job is responsible for designing, implementing and evaluating the marketing activities of assigned products; participates in the review of marketing programs, monitoring performance progress and implementing changes to programs as needed; facilitates the analysis of market data to identify key segment drivers, growth opportunities and business threats; manages relationships with agencies and internal business partners to align communications and strategies across the brand's target audiences and to ensure regulatory / legal requirements are met.
The SPM will lead efforts on developing strategies and tactics for areas related to Professional / HCPs and Patient, Caregivers and Consumers.
Essential Functions
- Plan, identify, develop, and produce promotional materials, programs, and activities needed to support brand strategies to meet financial goals and expectations. This includes identifying and working effectively with outside agencies and consultants to meet expected project objectives and holding them accountable to agree upon standards.
- Develop project and tactic assessments and valuations (ROI) that leverage analytics and research to identify successes. This includes working with market research and analytics to identify and implement metrics to gain market insights and measure performance on brand initiatives and programs.
- Participate in Medical, Legal, and Regulatory approval process for promotional programs. 20% Monitor products, marketplace, and competitor trends and issues to anticipate / identify threats and opportunities. Make recommendations and develops tactics to respond to threats and opportunities.
- Establish relationships and work with commercial partners to communicate and ensure alignment on strategy, messaging, and execution within scope of projects.
- Work with finance in managing brand forecast and contribute to demand planning (S&OP) process. Actively contribute to the development of the annual and 5-year brand business plan and budget.
Requirements
LI-MI1
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Eisai is an equal opportunity employer and as such, is committed in policy and in practice to recruit, hire, train, and promote in all job qualifications without regard to race, color, religion, gender, age, national origin, citizenship status, marital status, sexual orientation, gender identity, disability or veteran status. Similarly, considering the need for reasonable accommodations, Eisai prohibits discrimination against persons because of disability, including disabled veterans.
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