eCommerce Brand Analytics Lead

Job Description

eCommerce Brand Analytics Lead

Description

The eCommerce Brand Analytics Lead possesses expert understanding of marketing and eCommerce analytics, measurement, storytelling and strategic insight. She or he works cross-functionally and collaboratively, leading data and analytic integration and assessment across data sources. The lead also serves as a key point of contact for brand stakeholders, developing a deep understanding of the brand(s), identifying opportunities, and facilitating collaboration.

Key Roles And Responsibilities Include

• The lead will analyze site data and derive insights around eCommerce lines of business to provide actionable recommendations to improve overall performance.
• Work alongside of other brand leads to develop meaningful insights.
• Prioritize and direct ad-hoc analyses on marketing initiatives.
• Present to top level executives on marketing spend and performance.
• Direct cross-divisional marketing performance measurement standardization and success metrics.
• Educate business partners on proper performance measurements, ensuring alignment of Key Performance Indicators and advise on how analytics can assist in directing business decisions.
• Assist in institutionalization of marketing best practices and analytic technologies.
• Drive continuous improvements and optimization through testing, measurement and analysis.
• Assist with brand tagging initiatives, implementation, best practices, and trouble-shooting to ensure digital marketing efforts are measured accurately and appropriately.
  
  

Qualifications

Demonstrated Experience:

• 5 years experience with digital performance analytics/research
• Experience with project management and/or collaborative projects
• Deep understanding of marketing analytics, strategic insights, storytelling, data sharing and optimization
• Previous eCommerce reporting experience is preferred
• Experience in utilizing Power BI as a tool
• Strong understanding of multi-platform performance correlations and measurement
• Demonstrated thought-leadership in developing data-based strategic and tactical recommendations
• Strong presentation and problem-solving skills
• A consumer-centric, results-driven mindset - with a portfolio of achievements to back it up
  
  

Technical Skills

• Knowledge of Omniture and various other tracking services, their methodologies and applications.
• Proficiency with online and offline data
  
  

Location: Warren, MI | Hybrid (TWTh Onsite)

Duration: 12 month W2 contract

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