What are the responsibilities and job description for the Product Manager - Marketing Activations position at ektello?
Job Description
Product Manager - Marketing Activations
Ridgefield Park, NJ
Hybrid, Mon-Thurs in office, Fridays from home
Top Skills
Product Management, SQL, Stakeholder Management
About The Role
We are seeking a highly motivated and experienced Product Manager to join our Marketing Activations team. As a Product Manager, you will be responsible for driving the development and success of data products and solutions that support various marketing teams. Your role will involve collaborating with cross-functional teams, defining product strategies, and ensuring the delivery of innovative and impactful marketing technology solutions.
Responsibilities
Product Manager - Marketing Activations
Ridgefield Park, NJ
Hybrid, Mon-Thurs in office, Fridays from home
Top Skills
Product Management, SQL, Stakeholder Management
About The Role
We are seeking a highly motivated and experienced Product Manager to join our Marketing Activations team. As a Product Manager, you will be responsible for driving the development and success of data products and solutions that support various marketing teams. Your role will involve collaborating with cross-functional teams, defining product strategies, and ensuring the delivery of innovative and impactful marketing technology solutions.
Responsibilities
- Build and execute the roadmap of data products and solutions to help improve user engagement on different owned marketing channels including email, push notifications and others
- Collaborate with different marketing teams to understand their business objectives and translate them into compelling product features and solutions.
- Work closely with cross-functional teams, including engineering, data science, and other product managers, to define specifications and guide the development process.
- Define and track key performance indicators (KPIs) to measure the success and impact of implemented solutions.
- Share status with leadership via sync meetings and weekly status reports
- Drive product adoption and usage by providing training, documentation, and support to internal marketing teams and other stakeholders.
- Continuously monitor industry trends, emerging technologies, and competitive landscape to stay ahead of the curve and drive product differentiation.
- Bachelor's degree in computer science, engineering, marketing, or a related field. Masters Degree in Business or Data preferred.
- 6 years of Product Management Experience with solid prioritization skills.
- Solid in SQL
- Strong understanding of data management and analytics concepts
- Experience building marketing technology solutions.
- Excellent communication and interpersonal skills, with the ability to influence and collaborate across diverse teams, up and across.
- Proven track record of successfully launching and scaling products, demonstrating strong product sense and strategic thinking.
- Ability to manage multiple projects simultaneously, prioritize tasks effectively, and deliver results under tight deadlines.
- Experience working in a fast-paced, agile environment and adapting to changing priorities
- Strong problem-solving and analytical skills, with the ability to make data-driven decisions.
