What are the responsibilities and job description for the Product Marketing Manager I position at ektello?
Top three skill sets :Marketing Strategy, Data & Analytics, Cross-functional team leadership & execution
Work schedule- This is 4 days in, Friday WFH.
Position Summary:
This role will report directly to the Marketing Director, Mobile Marketing New Computing & Mobile Enhancements to craft strategy and own execution for ear Buds that help the Marketing organization operate efficiently and effectively and contribute to the attainment of business goals.
Role and Responsibilities:
• Owns and champions ear Buds marketing strategies & activations within the Mobile Division
• Identifies market opportunities and go-to-market strategies for Mobile
• Drives the implementation of the strategy through a formal brief presented to key internal and external stakeholders in order to develop a detailed tactical and KPI measurement plan
• Establishes a formal and frequent cadence of reporting results through the development of a KPI dashboard and live meeting forum for key projects
• On-going optimization of the plan to maximize ROI and shift $ resources into tactics that are delivering expected business results
• Serve as the nexus that connects together key stakeholders within the marketing organization both locally and globally; with non-marketing cross-functional teams; agency partners; and business leadership. Foster collaboration to create an integrated and coordinate marketing execution of strategy
• Serve as the overall marketing expert of and competitor product portfolios, go-to-market and marketing strategy to help the team develop industry leading marketing strategy
• Drive the creation of a shared reality within the marketing organization by providing a regular overview of the business goals, market situation, and competitor product portfolios, target consumer personas, customer context (carriers and retailers), and competitor marketing playbooks.
Skills and Qualifications:
• MBA preferred with 2-4 years of experience in marketing, business strategy, or product marketing
• Ideal experience spans across a wide variety of examples up to and including, Sport franchises, music, celebrities, lifestyle, and luxury as well digital-first brands/apps
• Comfortable working in a fast paced environment with a willingness to rapidly ramp up and lead the strategy, selection and measurement of partners with minimal supervision
• Strong ability to collaborate across from a strategic, analytical, and creative perspectives, focus on performance-based marketing outcomes
• A disruptive thinker that has a proven track record of challenging the status quo in order to create new product marketing playbooks
• Experience in the mobile space, specifically mobile consumer hardware and software and how they work together
• Consummate collaborator committed to communication excellence
