What are the responsibilities and job description for the Regional Marketing & Communications Manager position at El Cap / Planet Granite / Earth Treks / Movement?
At Movement, our core values of partnership, inclusion, passion, innovation, and integrity are at the heart of everything we do. We're not just a climbing gym - we're a community that's dedicated to transforming lives through climbing, yoga, and fitness and sharing that vision with as many people as we can. As the country's largest network of climbing gyms, we're building an extraordinary team that's committed to growing our business, our value to our members, our future customers, and our industry.
By expanding our community, we can create rewarding career paths for our team members, continually improve the customer experience, build a sustainable business for the long term, and give back to the communities we are all a part of. We're looking for passionate, resilient, and business-minded enthusiasts who share our values and want to join us in not only leading the climbing industry but defining it!
We are looking for a dynamic individual to fill the role of Regional Marketing and Communication Manager, who will spearhead local and regional marketing initiatives for some of our East Coast gyms while supporting internal and external communication efforts across the brand. This position involves leading a team of local marketers to drive brand awareness and engagement within specified territories, as well as coordinating comprehensive digital marketing strategies and managing in-gym marketing activities. The ideal candidate will possess exceptional communication and copywriting skills with the ability to strategize and implement effective communication plans that align with our organizational goals and mission.
Job Responsibilities
Regional Marketing Responsibilities
- Manage the execution of local marketing plan based on regional / national strategies to acquire members, build brand awareness, drive community engagement, and retain members in conjunction with the marketing and operations teams.
- Supervise local marketing teams in social strategy, content development, and email communication for maximum effectiveness.
- Manage and execute promotions, projects, and campaigns, ensuring timely execution and successful outcomes. Coordinate with cross-functional teams to align marketing efforts with business objectives and work with relevant partners to amplify impacts.
- Collaborate with cross-departmental teams to create and implement strategies that increase brand awareness, attract new customers, and retain our members.
- Uphold a consistent brand image and voice across all marketing channels and materials. Ensure adherence to brand guidelines and offer guidance to team members to uphold brand integrity.
- Manage multiple projects and communications of those projects simultaneously utilizing project management software.
- Manage and support the career development of your team, fostering a culture of growth and excellence within the marketing department.
Communication Responsibilities
Qualifications :
Additional Information :
This role is a full-time position located in the Chicago, NYC, Philly, or nearby regions with travel required. It will oversee multiple locations and reports to the Asst. Director of Marketing. This position will work with both a remote marketing team as well as partner with the local operations team. Day-to-day can be remote but will require regular visits to gyms.
Movement is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, or marital status.
