SOCIAL MEDIA SPECIALIST

Social Media Specialist

The Social Media Specialist is responsible for creating, managing, and engaging with content across multiple social media platforms to enhance the visibility and outreach of El Centro. The role involves developing creative strategies, producing multimedia content, and fostering online interactions with the community and within El Centro. The candidate must have strong communication skills, a passion for social media engagement, and be proficient in Adobe Premiere and After Effects for video production, as well as Photoshop and Illustrator. Creativity, enthusiasm, reliability, and adaptability are essential, along with the ability to take initiative and work well with a diverse population.

ESSENTIAL FUNCTIONS

• Manage social media interactions across multiple platforms, including but not limited to Twitter, Instagram, Facebook, and YouTube.
• Assist in tracking user engagement on social media using analytics tools and prepare regular and on-demand reports for management.
• Identify new opportunities to drive growth and engagement on social media platforms.
• Create and modify content such as posts, blogs, short videos, slideshows, and graphics to promote El Centro services.
• Possesses strong presentation skills for both online and in-person engagements.
• Actively participate in community outreach activities and maintain a calendar of social media and outreach activities.
• Stay informed and knowledgeable about ongoing El Centro projects, resources, and services.
• Distribute promotional materials to staff.
• Maintain a professional and courteous online presence when engaging with social media users.
• Keep a neat and orderly work environment and always demonstrate professionalism and courtesy.
• Collaborate with other El Centro departments to stay updated on their social media and promotional efforts.
• Perform other duties as assigned.

OTHER RESPONSIBILITIES /ACTIVITIES

• Ability to work effectively with staff members and/or patients of all socioeconomic, religious, gender, and ethnic backgrounds.
• Adheres to dress code; appearance is neat and clean.
• Treat patients and their families with respect and dignity.
• Communicates appropriately and clearly with all staff.
• Always maintain and ensure patient confidentiality.
• Reports to work on time and as scheduled
• Maintains a good rapport and cooperative working relationship with all staff.
• Represents the organization in a positive and professional manner.
• Complies with all organizational policies, including ethical business practices.
• Experience working in a culturally diverse, patient-centered atmosphere.

Qualifications

• Must have a BA/BS in related field for 2 years paid experience.

REQUIREMENTS

• Knowledge of video editing software such as Adobe Premiere, After Effects, etc.
• Ability to operate independently when making decisions and problem-solving.
• Has the ability to interact effectively in a one-on-one setting with staff and customers.
• Positive attitude and a willingness to learn.

SKILLS AND ABILITES

• Demonstrable experience in social networking and proficiency with social analytics tools.
• Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
• Willingness to public speak or present to large groups (100 plus).
• Strong written and verbal communication skills.
• Highly organized, detail-oriented, and able to take initiative while working with limited supervision.
• Ability to work effectively in a diverse, team-oriented environment.
• Experience in planning, promoting, and executing social media campaigns.
• Proficiency in working within a cross-platform environment.
• Strong understanding of both the promotional and technical aspects of social media.

COMPETENCIES

To perform the job successfully, an individual should demonstrate the following competencies:

• Problem Solving - Identifies and resolves problems in a timely manner; develops alternative solutions.
• Customer Service - Responds promptly to patient’s needs; solicits patient feedback to improve service; meets commitments and deadlines.
• Oral Communication - Speaks clearly and persuasively in positive or negative situations; demonstrates group presentation skills; participates in meetings.
• Written Communication - Writes clearly and informatively; able to read and interpret written information.
• Teamwork - Balances team and individual responsibilities; contributes to building a positive team spirit; able to build morale and group commitments to goals and objectives.
• Quality Management - Looks for ways to improve and promote quality; demonstrates accuracy and thoroughness.
• Organizational Support - Follows policies and procedures; completes administrative tasks correctly and on time.
• Strategic Thinking - Develops strategies to achieve organizational goals; analyzes market and competition.
• Judgment/Decision Making - Displays willingness to make decisions; includes appropriate people in decision- making process.
• Planning/Organizing - Prioritizes and plans work activities; sets goals and objectives; organizes or schedules other people and their tasks.
• Professionalism - Reacts well under pressure; follows through on commitments.
• Attendance/Punctuality - Is consistently at work and on time; ensures work responsibilities are covered when absent; arrives at meetings and appointments on time.
• Dependability - Follows instructions, responds to direction; commits to long hours of work when necessary to reach goals; completes tasks on time or notifies appropriate person with an alternate plan.

Salary : $50,000 - $56,000