Marketing Manager

Title: Marketing Manager · Irving/Las Colinas, TX

Direct Hire Opportunity

No Sponsorship

Hybrid - 2 Days Remote, 3 Days Onsite

The Marketing Manager will lead all marketing initiatives, ensuring they align with our brand identity while fostering consumer engagement and driving growth. This position calls for a strategic leader with expertise in consumer insights, brand management, digital marketing, DTC strategies, event marketing, and partnerships. The role involves managing campaigns across various channels and maintaining brand consistency across all communications.

Requirements:

• 6-7 years of marketing leadership experience
• Proven leadership in brand management, digital marketing, and event marketing.
• Experience in DTC marketing, social media strategy, and partnerships management.
• Strong analytical skills, with a proven ability to manage budgets and track marketing performance.
• Ability to lead cross-functional teams and manage matrixed relationships.
• Excellent communication skills, with an ability to develop compelling, results-driven marketing strategies.
• Enthusiastic, customer-focused, results-driven, and a team player.
• Bachelor's degree in Marketing, Communications, or a related field.

Responsibilities:

• Gather consumer insights to develop profiles and create messaging strategies that resonate with the target audience.
• Manage trademarks, patents, and all intellectual property related to the brand.
• Lead national brand marketing campaigns and website initiatives, ensuring alignment with both DTC and wholesale strategies.
• Oversee the marketing calendar for both DTC and wholesale channels.
• Shape and execute long-term brand-building strategies that align with company goals and market positioning.
• Supervise the Digital Designer, guiding the creation and curation of all digital and media assets.
• Review and approve digital ads to ensure brand consistency and effectiveness.
• Oversee email, SMS, and digital ad content, setting campaign success metrics and analyzing performance.
• Manage the Amazon brand landing page, ensuring consistency with brand standards across all digital touchpoints.
• Plan and execute email marketing campaigns, manage digital assets, and drive promotion planning for the website.
• Ensure smooth operation of the Shopify platform, overseeing navigation, template customization, and app management.
• Approve ad content and product copy for DTC and retail partner websites.
• Schedule email marketing campaigns and coordinate site banners to align with product launches and promotions.
• Develop SMS and email marketing content, optimizing for improved engagement metrics.
• Lead the planning and execution of brand events, including pop-ups, speaking engagements, and activations.
• Establish KPIs for marketing events, tracking goals and performance for future insights.
• Drive event planning to support overall brand marketing goals and enhance customer engagement strategies.
• Manage and optimize the marketing budget, ensuring resources are allocated efficiently across channels and initiatives.
• Track and report brand performance metrics to senior management.
• Collaborate with finance to manage marketing metrics and ensure accurate budget forecasting.
• Oversee loyalty programs, including the VIP program, ensuring effective customer engagement and retention.
• Partner with the e-commerce team to strategize the affiliate program and enhance loyalty program offerings.
• Work with external partners on collaborations and strategic initiatives that strengthen the brand.
• Negotiate partnership agreements and manage retailer collaborations with key stakeholders.
• Develop and maintain strategic influencer partnerships, working with the Social Media Manager to align social media efforts with broader marketing goals.

Comprehensive Benefits Provided