What are the responsibilities and job description for the Senior Shopper Marketing Manager, Pet Specialty Retail position at Elanco Animal Health Incorporated?
At Elanco (NYSE : ELAN) - it all starts with animals!
As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We're driven by our vision of 'Food and Companionship Enriching Life' and our approach to sustainability - the Elanco Healthy Purpose™ - to advance the health of animals, people, the planet and our enterprise.
At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you'll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.
Making animals' lives better makes life better - join our team today!
Your Role : Senior Shopper Marketing Manager, Pet Specialty Retail
Do you have a deep omnichannel commerce background, interest in Animal Health, and a passion for building commerce & digital disruption? Then the Senior Manager Shopper Marketing - Pet Specialty may be for you. Shopper marketing is accelerating Strategy / Planning / Execution Capabilities across US Pet Health. We are looking for thought leaders and executors to translate brand strategy to retail and ensure growth for Petco, PetSmart and other strategic accounts. This role reports to the Director of Shopper Marketing / Retail Media. The right leader will drive omnichannel shopper marketing strategy, planning, execution and optimization across their customers.
Your Responsibilities :
- Work cross functionally (with Brand, Sales, Category Management and our Global Digital Transformation team) to lead the development and stewardship of strategic marketing initiatives at PetSmart, Petco and other multi-channel retail partners that increase the presence of our brands across all platforms. You will leverage brand equity to change shopper behavior across the path to purchase, have a strategic and data driven mindset, leveraging deep knowledge of retail and other customer shopper marketing capabilities to drive growth.
- Business Planning - Develop integrated plans, based on insight, driven by brand purpose and customer priorities.
- Retail Media Excellence - Deep understanding of how to manage retail media networks, capability development and partnership with agencies to translate brand and sales goals to strategic media plans.
- Collaboration - Drive alignment with Sales, Brand, Finance and Category Management and our customers to ensure successful implementation of strategy, execution and ongoing optimization.
- Insights and Analytics - Leverage data to push the limits on how we utilize shopper plans to maximize growth for our brands and our customers
What You Need to Succeed (minimum qualifications) :
What will give you a competitive edge (preferred qualifications) :
Additional Information :
Don't meet every single requirement? Studies have shown underrepresented groups are less likely to apply to jobs unless they meet every single qualification. At Elanco we are dedicated to building a diverse and inclusive work environment. If you think you might be a good fit for a role but don't necessarily meet every requirement, we encourage you to apply. You may be the right candidate for this role or other roles!
Elanco Benefits and Perks :
We offer a comprehensive benefits package focusing on financial, physical, and mental well-being while encouraging our employees to pursue our purpose! Some highlights include :
Elanco is an EEO / Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status
