Marketing Manager

Job Description

Job Description

We are hiring a Marketing Manager to lead the development and execution of strategic marketing initiatives that drive brand awareness and business growth. This role requires a creative and data-driven professional who can manage campaigns, oversee content creation, and analyze market trends to optimize engagement. The ideal candidate will have experience in digital and traditional marketing, event coordination, and performance metrics analysis. We’re looking for a passionate, results-driven marketing leader with a can-do attitude who thrives in a fast-growing environment and is eager to make a lasting impact. If you have a strong vision, an innovative mindset, and a drive to continuously improve, this is the role for you!

Key Responsibilities :

Strategic Marketing Planning : Develop and execute marketing strategies that align with company goals to drive immediate brand awareness and growth.

Campaign Management : Launch and manage multi-channel campaigns (digital, social media, email, and print) to engage target audiences and generate leads.

Content Creation : Lead the development of marketing materials such as brochures, presentations, and social media content, ensuring timely delivery and brand consistency.

Market Research : Quickly analyze market trends, customer preferences, and competitor activities to inform marketing decisions.

Event Coordination : Organize and execute trade shows, conferences, and other promotional events to showcase products and drive customer engagement.

Team Collaboration : Work closely with sales, product, and operations teams to align marketing efforts with business objectives.

Performance Metrics : Monitor marketing activities and analyze data to measure effectiveness, providing actionable insights for improvement.

Budget Management : Oversee the marketing budget, ensuring efficient allocation of resources to high-impact initiatives.

Required Skills and Attributes :

Strategic Thinking : Ability to create impactful strategies under tight timelines.

Creative Vision : Strong creative skills for developing innovative marketing campaigns.

Analytical Skills : Proficiency in using analytics tools to track performance and guide decisions.

Time Management : Exceptional organizational skills to handle multiple tasks and meet deadlines.

Collaboration Skills : Excellent interpersonal skills to work effectively with internal teams and external partners.

Technical Proficiency : Experience with digital marketing platforms (SEO, SEM, social media ads) and tools like Google Analytics or HubSpot.

Adaptability : Comfortable working in a fast-paced environment and pivoting as needed.

Preferred Experience :

5 years in marketing, with a proven track record of delivering results quickly.

B2B marketing experience, especially in the manufacturing or transportation sectors.

Familiarity with CRM and marketing automation platforms is advantageous.

Company Description

With nearly 45 years experience, ENC has moved millions of people to their destinations with low floor and standard floor buses. We cater to the public transit / paratransit, airport, parking and university transportation markets with thousands of floorplan configurations, dozens of options, and unparalleled design and manufacturing standards.

All ENC models successfully complete FTA / Altoona durability testing and all low floor models pass third-party impact crash and roof crush performance testing. All models pass a comprehensive battery of crash tests to comply with with applicable FMVSS, CMVSS, DOT, EPA, ADA, and NHTSA requirements. We can also accommodate nearly any design or fuel system request, and offer one of the greenest buses in the industry, the exceptional hydrogen-powered Axess-FC.

We craft our buses at a state-of-the-art 227,000 square-foot, ISO 9001 certified production facility that encompasses 17 acres in Riverside, California. ENC utilizes the latest technology including computer aided desig

Company Description

With nearly 45 years experience, ENC has moved millions of people to their destinations with low floor and standard floor buses. We cater to the public transit / paratransit, airport, parking and university transportation markets with thousands of floorplan configurations, dozens of options, and unparalleled design and manufacturing standards. All ENC models successfully complete FTA / Altoona durability testing and all low floor models pass third-party impact crash and roof crush performance testing. All models pass a comprehensive battery of crash tests to comply with with applicable FMVSS, CMVSS, DOT, EPA, ADA, and NHTSA requirements. We can also accommodate nearly any design or fuel system request, and offer one of the greenest buses in the industry, the exceptional hydrogen-powered Axess-FC. We craft our buses at a state-of-the-art 227,000 square-foot, ISO 9001 certified production facility that encompasses 17 acres in Riverside, California. ENC utilizes the latest technology including computer aided desig