What are the responsibilities and job description for the Strategic Marketing Manager position at Eldridge Hospitality?
Well established NYC hospitality group is seeking a full-time marketing professional to develop and execute strategies to promote the brand, increase revenue and enhance customer engagement.
Roles & Responsibilities Include:
- Developing a company wide marketing strategy, including timelines, objectives and budgets.
- Build a brand book.
- Seek out and manage brand collaborations.
- Design, execution and inventory management of Merchandise
- Build and manage social media / content calendar
- Work with social media manager to create content and the roll out of content.
- Web development
- Editing and Printing of in house materials including menus and all signage.
- Catalog press & images of past events and collaborations.
- Partner with operations to execute promotions and campaigns to target in house guests with promotions.
- Advise and oversee paid advertising campaigns.
- Seek out and enroll venues with programs and promotional platforms with the focus on exposure and driving sales.
- Execute email marketing and display advertising.
- Analyse current trends to identify new markets and potential clients
- Manage and update mailing list
- Submit weekly marketing reports to directors
Proficiency in Microsoft Power Point & Adobe required.