Google Ads Specialist

Company Overview:

Electric Symphony Media, a boutique digital media advertising agency, is based in downtown Hoboken, NJ, but we are currently working remotely. We are a digitally driven, client-obsessed, and fearlessly forward-thinking company laser-focused on the future of advertising. Born in traditional media and raised in a digital world, Electric Symphony Media helps our partners utilize all marketing platforms in tandem to deliver actionable results. Our clients gain access to modern ad exchanges and fresh media strategies.

We offer a great work environment (and an office with a view!), competitive salaries, and a full range of benefits, including health, dental, vision, life, and disability insurance, 401(k), and more. Our work environment is a blend of remote and in-person activities, where job tasks are conducted through a hybrid model.

• Develop, implement, and optimize SEM strategies primarily on Google Ads, ensuring campaigns align with overall marketing goals and brand guidelines.
• Conduct in-depth keyword research, competitor analysis, and audience targeting to maximize reach and ROI.
• Plan and execute comprehensive media strategies, incorporating data-driven insights to define targeting and bidding strategies.

• Create and manage pay-per-click (PPC) campaigns across Search, Display, Video, and other Google networks, ensuring performance meets or exceeds defined KPIs.
• Monitor daily and monthly budgets, adjust bids, and allocate resources to maintain optimal campaign efficiency.
• Conduct A/B testing on ad creatives, audience segments, and bidding strategies to improve overall campaign performance.

• Analyze campaign performance through detailed reports and dashboards, identifying insights and trends that drive data-based decision-making.
• Implement and maintain tracking systems such as Google Tag Manager and conversion tracking to accurately measure and report on campaign performance.
• Continuously optimize campaigns by refining ad copy, targeting, and budgets to achieve maximum ROI.

• Work closely with cross-functional teams such as Marketing, Content, and Data Analytics to align SEM strategies with broader company objectives.
• Communicate campaign results, key insights, and actionable recommendations to internal teams and stakeholders in a clear and concise manner.
• Partner with creative teams to develop compelling ad copy, visuals, and landing pages.

• Stay up to date with the latest SEM trends, Google Ads updates, and best practices to ensure Electric Symphony Media remains ahead of the curve.
• Explore and test new approaches, such as emerging ad formats, platforms, and tools, to drive continuous performance improvement.
• Proactively seek opportunities to refine strategies and integrate innovative solutions to improve campaign efficiency and results.

• At least 2 years of experience in Google Ads campaign management, preferably in an agency environment.
• Google Ads certifications (Search, Display, Shopping, Video) are highly desirable.
• Strong understanding of PPC strategies, digital advertising concepts, and analytics.
• Proficiency in Google Ads, Google Analytics, Tag Manager, and Data Studio.
• Experience managing budgets of [insert relevant budget range] across various campaigns.
• Exceptional analytical skills and the ability to translate data into actionable recommendations.
• Excellent communication, organizational, and project management skills.
• Ability to thrive in a fast-paced, team-oriented environment.