What are the responsibilities and job description for the Intern - Lifecycle Marketing position at Electrify America?
Electrify America’s Summer Internship Program targets students who are eager to acquire practical real world experience in the automotive industry. This program is designed for high potential, highly-mobile, and self-starter candidates with strong interest in the automotive industry. Focused on the development of professional and technical competencies as well as on-the-job-training, our Summer Internship Program is an excellent opportunity to explore career choices early on. At Electrify America, interns have the chance to make an impact because we challenge them and trust them to perform meaningful work.
The Lifecycle Marketing Intern will work on Customer Engagement & Retention Optimization Projects. The intern will support the marketing team in developing strategies that engage, retain, and enhance the customer experience. This internship offers hands-on experience in CRM marketing, customer engagement tactics, and web content optimizations.
Skills
Hybrid
Primary Location
United States-Virginia-Reston
- Attach a copy of your current resume. Cover letter is optional. (PDF preferred)
- Attach a copy of transcripts (unofficial transcripts will be accepted as long as they include the current semester as well - PDF required)
The Lifecycle Marketing Intern will work on Customer Engagement & Retention Optimization Projects. The intern will support the marketing team in developing strategies that engage, retain, and enhance the customer experience. This internship offers hands-on experience in CRM marketing, customer engagement tactics, and web content optimizations.
Skills
- Review Electrify America’s web content and customer engagement strategies, benchmarking them against industry best practices to identify opportunities for improving user experience, retention, and loyalty
- Interest in customer engagement, retention marketing, and digital strategy
- Ability to work collaboratively
- Basic understanding or interest in marketing concepts / Email marketing
- Assist in CRM strategy by supporting reporting, campaign planning, and content briefs
- Contribute to web content edits and optimizations
- Conduct digital marketing research on industry best practices and provide recommendations
- Collaborate with cross-functional teams, including creative, product, and analytics, to execute marketing initiatives
- Currently pursuing a degree in Marketing, Business, Communications, or a related field
- Wednesday's and Thursday's
Hybrid
Primary Location
United States-Virginia-Reston