What are the responsibilities and job description for the Digital Marketing Manager position at electroCore Inc.?
Job Description
Job Description
Description : Who We Are :
Our mission is simple—To help patients across the globe who suffer from pain and chronic conditions. We are doing this by harnessing the power of nVNS, innovation, and technology to develop a safe and clinically backed treatment. Bringing new treatments to market will help improve patients' treatment options and lives.
electroCore is seeking a Digital Marketing Manager to play a critical role in supporting the direct-to-consumer (DTC) marketing team for the Truvaga brand. This position will focus on driving consumer engagement, identifying growth opportunities, and enhancing brand visibility while collaborating with team members to execute strategic initiatives. The ideal candidate will help oversee digital marketing efforts across platforms, ensuring optimization and consistency. Combining creativity, data-driven decision-making, and a passion for wellness, this individual will contribute to impactful, consumer-focused campaigns aligned with brand objectives.
Responsibilities :
- Oversee digital marketing efforts, including website management, SEO / SEM, content strategy, blogs, and email / SMS marketing.
- Develop and implement strategies to improve the customer journey across all stages of the marketing funnel, from awareness to conversion and retention.
- Create compelling, consumer-centric campaigns that align with brand goals and drive engagement.
- Optimize the website and digital assets to enhance user experience and conversion rates.
- Collaborate with internal teams to deliver cohesive social media, email, and paid media campaigns.
- Manage vendor relationships to ensure quality execution, timely deliverables, and accountability to project objectives.
- Create and manage performance metrics, including tracking KPIs to measure the effectiveness of digital campaigns.
- Stay ahead of digital marketing trends and implement innovative strategies to engage target audiences.
Requirements :
NOTE : This description is not intended to be constructed as an exhaustive list of duties, responsibilities, or requirements for the position. This position may change or assume additional duties at any time. The employee may be requested to perform different or additional duties as assigned.
electroCore, Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees
