Area Sales Manager - Tampa, FL

CAB Enterprises, Inc. proudly serves as the exclusive distributor of Electrolit in the United States. Electrolit is developed by Grupo Pisa, Latin America's premier pharmaceutical company with over 80 years of experience and has become a leader in premium hydration beverages. Since our establishment in 2015, we have dedicated ourselves to enhancing Electrolit's visibility in the U.S. market, building on a rich legacy that began in 1950 as a hydration solution for children. With a steadfast commitment to quality, Electrolit features an innovative scientifically backed formula, a range of delightful flavors, and is produced using pharmaceutical-grade ingredients in a state-of-the-art facility. At CAB Enterprises, we pride ourselves on fostering a service-oriented culture that values the collective skills and contributions of our team members. Our core values: humility, honesty, respect, responsibility and drive are the cornerstones of our success. We aim to create a dynamic and fulfilling workplace where our employees are recognized as our most valuable asset. Together, we celebrate our achievements and look forward to continuing our tradition of excellence

Position Summary

The successful candidate will be responsible for generating new business relationships while also growing the existing business in the assigned sales territory.

Primary Responsibilities

• Sell our brand portfolio to retailers in coordination with local distributors and wholesalers.
• Join Sales & Merchandising reps and DSD reps for ride-along to sell, merchandize, train, relationship manage with and audit their performance on a regular basis.
• Achieve optimal in store merchandising space, full SKU-sets, POS placements and multiple points of distribution.
• Ensure all equipment, racks, clings, posters, and other POS are current, clean, and presented in the finest manner.
• Build a strong positive rapport with your retail store owners, managers, and staff.
• Work to establish new accounts in the assigned territory, monitor existing account and regularly communicate with primary contacts for the accounts.
• Work toward increasing sales growth in the territory at an established rate determined by the Business Development Manager
• Assists with the coordination of sales efforts for other territories and sales representatives.
• Participate in evening and weekend promotions and special events as necessary.
• Performs other duties as assigned.

Required Skills & Abilities

• Fluent in English. Bilingual in Spanish strongly preferred.
• Working knowledge of MS Office Suite (Outlook, Excel, Work, PPT, Teams)
• Working knowledge of SAP or equivalent ERP system strongly preferred
• Ability to travel daily within territory up to 90% (must have reliable transportation)
• Great sales, communication, management, and interpersonal skills
• Ability to work well in a team environment as well as independently.

Required Qualifications

• At least three (3) years of experience in the beverage industry, non-alcoholic specifically
• Direct Selling experience in the beverage industry
• At least one (1) year of experience in a supervisor or managerial role
• Experience in consumer-packaged goods (CPGs)
• High School diploma or GED equivalent.
• Bachelor’s degree in Sales, Marketing, or related field preferred.

Physical Requirements

• Physically capable of bending and lifting up to 30 pounds.

Competitive compensation inclusive of base salary and bonus

Competitive Benefits package, including:

• Medical
• Dental
• Vision
• Life – Company Paid
• Voluntary Life
• Short term and Long-term Disability
• Flexible Spending Account
• 401(k) Qualified Retirement Account with match
• Employee Assistance Program
• Paid Time Off
• Holidays
• Cell phone/Auto Allowance