Field Marketing Specialist

Overview

CAB Enterprises, Inc. proudly serves as the exclusive distributor of Electrolit in the United States. Electrolit is developed by Grupo Pisa, Latin America's premier pharmaceutical company with over 80 years of experience and has become a leader in premium hydration beverages. Since our establishment in 2015, we have dedicated ourselves to enhancing Electrolit's visibility in the U.S. market, building on a rich legacy that began in 1950 as a hydration solution for children. With a steadfast commitment to quality, Electrolit features an innovative scientifically backed formula, a range of delightful flavors, and is produced using pharmaceutical-grade ingredients in a state-of-the-art facility.

At CAB Enterprises, we pride ourselves on fostering a service-oriented culture that values the collective skills and contributions of our team members. Our core values: humility, honesty, respect, responsibility and drive teamwork are the cornerstones of our success. We aim to create a dynamic and fulfilling workplace where our employees are recognized as our most valuable asset. Together, we celebrate our achievements and look forward to continuing our tradition of excellence.

Position Summary

The Field Marketing Specialist will be responsible for developing and executing field-level marketing strategies to drive trial, sales growth, and brand awareness in Houston, Texas. The ideal candidate will have at least 5 years of marketing and sales experience, a strong understanding of local market geography, and the ability to create and execute a comprehensive marketing plan.

Principal Duties

• Develop and execute a regional marketing plan that supports the growth targets established by the company
• Leverage all national marketing programs that are relevant in the region to their fullest potential
• Work with Commercial teams to develop and implement sales incentive programs, training materials, regional activation, and support for market blitzes and other sales/trade events within respective region
• Manage a team and work collaboratively with other marketing functions, distributor partners, Business Units, and Commercialization Teams to develop, communicate, and execute the promotional plan for the respective region
• Manage a budget, evaluate and manage all local sponsorship agreements, coordinate and execute event plans, and work with Commercial Teams to activate marketing investments in trade
• Lead the communication of marketing initiatives to the local sales & distribution teams
• Be the local face to our global brand
• Help support and enhance activation on site with a strong focus on consumer
• Evaluate and manage all local sponsorship agreements including Consumer Engagement

Skills and Abilities

• Strong communication, planning, and project management skills
• Strong understanding and knowledge of local market geography
• Ability to create and execute a comprehensive marketing plan
• Strong negotiation and vendor management skills
• Highly collaborative personality, always in search of the best solutions to create win-win situations
• Self-starter but able to take direction, ability to work both independently and as a team player

Qualifications

• Bachelor's degree in Business, Marketing, or other related field
• At least five (5) years of marketing and sales experience in Beverage CPG industry
• Advanced Microsoft Office Skills; PowerPoint and Excel
• Proficient knowledge of all Social Media platforms

Other Requirements

• Travel up to 50%
• Must be able to lift 15 pounds at times
• Must be legally authorized to work in the USA

The above statements reflect the general details necessary to describe the principal functions of the occupation and shall not be construed as a detailed description of all the work requirements that may be inherited in the occupation.

Cab Enterprises Inc. is committed to maintaining a work environment that promotes diversity and is free of discrimination. Except where prohibited by state law, all offers of employment might be subject of passing a drug test.