Content and PR Specialist

Element is a forward-thinking, fully integrated advertising agency that thrives on creativity, collaboration, and strategic insight. Our mission is to craft campaigns that deliver measurable results and elevate our clients' brands through exceptional storytelling and media relations.

The Content and PR Specialist will be a client-facing team member responsible for executing high-quality public relations strategies, writing compelling content, and creating meaningful relationships with clients, media, and influencers. This role requires a proactive, detail-oriented professional who excels in communication, project management, and strategic thinking.

Key Responsibilities

Client Interaction:

• Serve as a client-facing representative alongside the Account Executive, providing updates, sharing opportunities, and ensuring client satisfaction.
• Lead story-mining sessions and conduct interviews with subject matter experts (SMEs) to uncover compelling narratives.
• Represent the agency and advocate for clients during media interviews, podcast recordings, speaking engagements, and other PR-related events.

Media and Community Relations:

• Plan, execute, and manage PR campaigns, including community relations and earned media strategies.
• Build and maintain strong relationships with journalists, editors, and media outlets. Create and update client media lists utilizing PR software.
• Create and distribute press releases, media pitches, contributed articles, and interview talking points.
• Actively monitor source alerts, secure media opportunities, and coordinate interviews for B2B and B2C accounts.
• Create and monitor media dashboards for coverage and create coverage reports for clients.

Influencer and Trend Management:

• Research and manage influencer campaigns in collaboration with social and media teams.
• Identify trends for assigned clients and translate insights into actionable opportunities.
• Share the latest PR trends and client success stories with the agency.
• Monitor media in client industries for opportunities.

Content Strategy and Development:

• Develop high-quality short-form and long-form content aligned with client strategy, brand goals and voice.
• Apply SEO best practices to content creation and provide strategic recommendations in collaboration with digital marketing team.
• Develop social content to amplify PR placements and integrate efforts across the PESO model.

Role Competencies

• Budget and Time Management: Plan, prioritize, and complete tasks efficiently while adhering to timelines and budgets.
• Communication: Adapt messaging to audiences, simplify complex ideas, and present with clarity and confidence.
• Strategic Thinking: Analyze information, align tasks with agency goals, and develop innovative solutions.
• Collaboration: Lead projects, manage stakeholders, and foster a collaborative team culture.
• Execution: Monitor progress, adjust plans as needed, and deliver high-quality results aligned with strategic objectives.

Qualifications:

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• 3 years of experience in PR, content development, or related roles.
• Strong writing and editing skills with a portfolio of PR and content work.
• Proven ability to manage relationships with clients, media, and influencers.
• Familiarity with PR software, SEO, analytics tools, and content management systems.

Salary will be tailored to the candidate based upon their experience and capabilities.

Candidate must be able to work from our De Pere office location a minimum of 3 days/week.

If you are a motivated storyteller with a passion for public relations and content creation, we invite you to apply and grow with us.

Element is an equal opportunity employer.

Job Type: Full-time

Pay: From $46,861.90 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Ability to Commute:

• De Pere, WI 54115 (Required)

Ability to Relocate:

• De Pere, WI 54115: Relocate before starting work (Preferred)

Work Location: In person

Salary : $46,862