Marketing Research Analyst Sr

Job ID: JP00045386

Anticipated Start Date: 03/31/2025

Please note this is the target date and is subject to change. BCforward will send official notice ahead of a confirmed start date.

Elevance Health is a health company dedicated to improving lives and communities – and making healthcare simpler. We are a Fortune 25 company with a longstanding history in the healthcare industry, looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve.

The Marketing Research Senior Analyst is responsible for managing the development, execution, and use of timely, actionable data, market, and audience research to help grow the business, transform the customer experience, and engage/retain our audiences. Responsible for research planning, implementation, and incorporation of research findings.

Primary duties may include, but are not limited to:

• Assesses business situations and prepares proposals in response to business needs for both primary and secondary research.
• Designs data collection tools and works with vendors to collect data, analyze qualitative and quantitative data.
• Determines sources of secondary data, including pre-existing primary research, and retrieves and analyzes data.
• Writes reports and recommendations incorporating findings from both primary and secondary research.
• Serves as a project lead and oversees work of the Market Research Analysts.
• Strategically outlines and sources campaign performance data, tying research and data together to deliver a complete picture of Marketing campaign performance.
• Leverages primary and secondary research and data insights to proactively identify and assess Marketing and business opportunities to create value for our audiences and our business.
• Identifies opportunities to leverage existing or new data sources and strives to find efficiencies (data, operational, cost, etc.) in current survey programs.
• Provides research expertise to support the business planning process at the business unit and enterprise level and to assist in the development of survey programs.
• Executes on all aspects of the research lifecycle including initial preparation of proposals in response to business needs, defining sampling criteria, questionnaire development, survey programming and QA, data analysis, and report preparation.

Requirements:

• Requires a BA/BS degree in a related field and a minimum of 3 years of related experience; or any combination of education and experience, which would provide an equivalent background.
• Health insurance or managed care experience preferred.
• Insurance license may be required dependent on state.
• Solid understanding of health insurance industry and statistical analysis software such as SAS and SPSS strongly preferred.
• Experience with qualitative and quantitative research methodologies.
• Comfortability learning and using enterprise data systems.
• Proficiency in using Excel, SPS, etc. for data cleaning and analysis.
• Familiarity with day-to-day vendor and internal stakeholder management.
• Experience utilizing self-serve survey platforms (survey building/programming, field monitoring, data processing, etc.).
• Experience with Marketing campaign reporting and analysis.
• Experience in health insurance or healthcare industry a plus.

Job Type: Contract with potential to hire.

Additional Details:

• Remote, WFH opportunity.
• Monday-Friday 9am ET - 5pm ET.

Elevance Health operates in a Hybrid Workforce Strategy. Unless specified as primarily virtual by the hiring manager, contractors are required to work at an Elevance Health location at least once per week, and potentially several times per week. Specific requirements and expectations for time onsite will be discussed as part of the hiring process. Candidates must reside within 50 miles or 1-hour commute each way of a relevant Elevance Health location.

About BCforward:

Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward’s 6,000 consultants support more than 225 clients globally.

BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.

BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.