What are the responsibilities and job description for the Marketing Specialist II position at Elevate?
General Summary
At Elevate, we believe the New Middle Class is worth fighting for. Today’s consumer needs – and deserves – access to better financial solutions. That’s why we’re here. Elevate develops innovative products that solve today’s financial challenges and put consumers on a road to better financial health. In order to help us achieve this goal, we are searching for passionate professionals who are interested in helping others.
The Email Marketing Specialist II is responsible for the hands-on execution of Elevate’s Email, SMS, and Push marketing programs. They should be able to quickly build, deploy, and optimize email, SMS, and push journeys and ad hoc communications on-time and with minimal errors. This individual will partner with the Senior Marketing Manager and Senior Customer Experience Manager to review performance, provide recommendations, and deploy iterations to existing customer journeys and programs. We are looking for a process-oriented individual who can nerd out on email marketing, adapt to changing priorities, and help us create a positive customer experience through our direct response channels.
Principal Duties and Responsibilities
- Hands-on planning, execution, and management of email, SMS, and Push communication within Salesforce Marketing Cloud
- Create email and SMS workflows and customer segments that drive audience engagement
- Work closely with brand team to develop email designs and copy
- Manage intake process, ensure deadlines are met, and coordinate with Sr. Manager, Marketing to prioritize workload
- Present learnings and proactively recommend to senior management ways to refresh and optimize emails and SMS journeys on a monthly basis
- Monitor and report on key performance metrics including inbox placement, CTR, and conversion rate
- Regularly collaborate with stakeholders across the business including digital marketing, product, data, tech and performance analytics
- Play a pivotal role in growing our lifecycle marketing strategy and customer experience.
Experience and Education
- 4 years’ hands-on experience of email/SMS channel management using Salesforce Marketing Cloud. Must be able to demonstrate proficiency in Email Studio, Automation Studio, Journey Builder, and Mobile Studio
- Strong quantitative / analytical capabilities
- Experience in financial services industry a plus, but not required
Required Skills, Abilities, Soft Skill Factors
- Journey Builder, Mobile Studio, and Automation Studio experience
- Basic proficiency in HTML and building emails using a template
- Expertise in email best practices: segmentation, deliverability, content, and design
- Excellent quantitative and analytic skills
- Excellent Excel skills and high proficiency in other Microsoft Office products (Word, PowerPoint)
- Excellent communication, listening, and writing skills
- Must enjoy working in a fast-paced, entrepreneurial environment
- Strong work ethic and passion for working with data
- The successful candidate must enjoy working with data but also have the ability to glean insights and translate them into business recommendations for senior management
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