What are the responsibilities and job description for the Associate/Sr. Associate/Manager Search Engine Marketing (SEM) position at Eli Lilly?
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.
Actual compensation will depend on a candidate's education, experience, skills, and geographic location. The anticipated wage for this position is
57,750 - $129,800
Organization Overview :
Lilly is seeking an innovative Search Capabilities team member to elevate its externally recognized In-House Paid (SEM) Team to create meaningful connections with consumers and healthcare providers, drive business results, and ultimately help deliver on its company purpose to make life better for people around the world.
The Search ecosystem is particularly dynamic and swiftly evolving - marked by shifts in user behavior and loyalty, new ways to leverage data, and more. Lilly recognizes the need to keep a continuous pulse on the Paid Search landscape to ensure its solutions and expertise remain current and relevant as it strives to meet the needs of customers when and where they want to engage.
The Search Engine Marketing Associate is charged with working with a highly motivated team, assisting with strategy, execution, and operations, driving both executional excellence and channel innovation in partnership with Brand Teams, Therapeutic Areas, and Cross-Functional players across Lilly globally.
The Search Capabilities Team is part of Lilly's Digital Engagement Team - joining the Enterprise Website Team and Social Media Center of Excellence - which collectively designs and deploys integrated, innovative digital marketing strategies to improve health outcomes and address timely business needs across Customers, Business Units, Functions, and Geographies.
Responsibilities :
The Search Engine Marketing Associate will be responsible for executing a strategic framework for paid search; which includes helping to develop a keyword approach across customer groups and therapeutic areas, daily search campaign management, research, optimization and partnering with leading technology partners in the search space. The Search Engine Marketing associate will also be responsible for partnering with cross functional teams and marketing teams to establish Key Performance Indicators that align to the overall brand strategy and channel mix, and translating business strategy into Search solutions. The Search Engine Marketing associate will also be responsible for assisting the business unit leads on the Search Engine Marketing team with report pulling, auditing, bidding recommendations and changes, ad copy development, testing, and keyword research.
Specific responsibilities :
- Assist in the development of an effective, cohesive paid search strategy, including an overlap strategy between Healthcare Provider and Direct To Consumer paid search campaigns, as well as within a disease state or therapeutic area.
- Isolate search behaviors to a target audience to adjust strategy to ensure campaigns are reaching appropriate audience.
- Ongoing keyword research and optimization.
- Build, execute and manage Paid Search campaigns across Lilly's Portfolio of Brands.
- Identify new optimization and testing opportunities to enhance search performance and drive the business forward.
- Foster productive industry relationships and manage integration among key strategic partners.
- Foster collaborative relationship with key internal teams.
- Responsible for daily budget management, reporting and pacing across a number of priorities.
Basic Qualifications :
Additional Skills / Preferences :
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https : / / careers.lilly.com / us / en / workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly is an EEO / Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
Our employee resource groups (ERGs) offer strong support networks for their members and help our company develop talented individuals for future leadership roles. Our current groups include : Africa, Middle East, Central Asia Network, African American Network, Chinese Culture Network, Early Career Professionals, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinos at Lilly, PRIDE (LGBTQ Allies), Veterans Leadership Network, Women's Network, Working and Living with Disabilities. Learn more about all of our groups.
Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and / or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly's compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.
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Salary : $57,750 - $129,800
