What are the responsibilities and job description for the Home Health Marketer position at Elim Home Health?
Job Summary:
We are seeking a dynamic and results-driven Home Health Marketer to join our team. The ideal candidate will be responsible for promoting our home health care services to potential clients, referral sources, and the community. This role requires a strong understanding of healthcare marketing, relationship-building skills, and the ability to work collaboratively with clinical staff and management. The Home Health Marketer will play a key role in increasing brand awareness, generating leads, and driving business growth.
Key Responsibilities:
- Develop Marketing Strategies: Design and implement comprehensive marketing strategies to promote home health care services to hospitals, physicians, discharge planners, and community organizations.
- Build Relationships: Establish and maintain strong relationships with referral sources, healthcare professionals, and community partners to drive new business opportunities.
- Lead Generation: Identify and pursue new leads and referral sources through networking, events, and targeted outreach efforts.
- Brand Representation: Represent the organization at community events, health fairs, and other marketing functions, promoting the benefits of home health services.
- Market Research: Conduct market research to stay informed of local healthcare trends, competitor offerings, and emerging opportunities to enhance the company’s visibility and presence.
- Sales Presentations: Prepare and deliver persuasive sales presentations to potential clients and referral sources, highlighting the quality of care and service options available.
- Collaboration: Work closely with clinical teams, senior management, and administrative staff to ensure alignment between marketing initiatives and business goals.
- Reporting and Analysis: Track and report on marketing campaign performance, lead generation results, and other key metrics to ensure the effectiveness of marketing strategies.
- Digital Marketing: Utilize social media, email marketing, and website content to increase awareness and engagement with potential clients and referral sources.
- Customer Service: Provide exceptional service to clients, partners, and prospects, addressing inquiries and concerns promptly and professionally.
Job Types: Full-time, Part-time
Benefits:
- Flexible schedule
- Paid time off
Work Location: On the road