Director of Marketing

We are seeking a dynamic, hands-on Director of Marketing with a proven track record in the financial services industry, specifically in branding and marketing. This individual should have a deep understanding of sales funnels, social media marketing (particularly Facebook Ads), branding, and business development. The ideal candidate will be a “roll-up your sleeves” leader who is comfortable executing tasks independently while managing and inspiring a team.

Salary: $100,000 - $120,000

QTR Bonuses: $12,000 - $16,000

Generous PTO Policy

Generous Benefits

100% In-Office Position (remote is not available)

Must live within 45 minutes or less

Must be willing to work 8:30 - 6:30pm and beyond to achieve company goals.

The Director will also have extensive experience working closely with financial advisors to drive growth and brand development.

Key Responsibilities:

• Recruiting: Develop and execute marketing strategies to attract top talent in the financial services sector, with a focus on financial advisors and independent broker-dealers.
• Marketing & Branding: Lead branding efforts to strengthen the company’s position in the market, ensuring consistent messaging across all channels, including digital, social media, and print.
• Social Media & Digital Marketing: Create and manage targeted marketing campaigns on social platforms, particularly Facebook, to generate leads, enhance visibility, and support recruiting and business development goals.
• Sales Funnels: Design, implement, and optimize sales funnels to nurture leads from awareness to conversion, ensuring a seamless customer journey.
• Business Development: Collaborate with leadership to identify new business opportunities, partnerships, and strategies that align with the company's goals.
• Leadership & Collaboration: Mentor and lead the marketing team, while collaborating closely with other departments, especially business development and sales.
• Content Creation: Develop compelling marketing content, including copywriting, blogs, videos, and graphics, that resonates with target audiences (financial advisors and potential recruits).
• Data-Driven Decision Making: Use analytics and performance metrics to refine marketing strategies, optimize campaigns, and achieve measurable results.
• Budget Management: Manage marketing budgets, ensuring resources are allocated effectively to achieve the highest return on investment.
• Cross-Departmental Work: Partner with HR, business development, and sales teams to ensure alignment on recruiting efforts and marketing strategies.
• Relationship Building: Cultivate relationships with financial advisors and industry influencers to build the company’s network and reputation within the financial services community.

Key Qualifications:

• Experience:
• Minimum of 7-10 years of marketing experience, preferably in the financial services or broker-dealer industry.
• Proven experience in recruiting and building marketing strategies aimed at attracting financial professionals.
• Expertise in social media marketing, with hands-on experience managing Facebook Ads and other digital marketing platforms.
• Strong understanding of building and optimizing sales funnels for lead generation.
• Leadership: Demonstrated leadership capabilities with the ability to motivate and inspire teams, while also being comfortable with executing tasks independently.
• Industry Knowledge: Familiarity with the broker-dealer or independent broker-dealer space is highly desirable.
• Technical Skills:
• Proficient in digital marketing tools and platforms (Google Analytics, Facebook Ads Manager, CRM systems).
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Communication: Exceptional verbal and written communication skills, with the ability to create compelling marketing content.
• Geography: Candidate must reside in the Philadelphia, PA or South Jersey area and be willing to work in the office for extended periods of time to get the job done.

Preferred Qualifications:

• Prior experience working directly with financial advisors.
• A strong network within the financial services industry.
• Experience in business development and partnership growth.

Personal Attributes:

• Hands-on, “roll-up your sleeves” work ethic.
• Entrepreneurial mindset with a passion for growing brands and driving business success.
• Self-motivated and comfortable working in a fast-paced, results-oriented environment.
• Strong leadership qualities, with the ability to manage and execute both high-level strategy and day-to-day tasks.

Salary & Benefits:

• Competitive base salary with performance-based bonuses.
• Comprehensive benefits package, including health insurance, retirement plans, and paid time off.
• Opportunity to work in a growing, dynamic company with room for career growth.
• How to Apply: Interested candidates should submit their resume and cover letter outlining their experience and why they would be a great fit for the role.