What are the responsibilities and job description for the Director of Marketing (DOM) position at Elizabeth Gaye Foundation?
The DOM shall develop and execute the foundation’s marketing and communications strategy to support overall brand growth, leveraging available resources and consistent with the Mental Health national brand.ResponsibilitiesOversee the development of collateral including event publications, annual report, newsletters, and others as strategically indicatedLeverage the Foundation’s digital assets, including website and social media channels, to optimize brand awareness, raise resources, and engage various targeted audiences across multiple social platformsPromote signature events (e.g. Silent Auction, Symposiums, etc.…) to optimize participation and fundraisingDevelop and execute strategy to engage partners, including celebrities, businesses, sports teams, media outlets, and others to build the brand locallyOversee the internal and external use of the Elizabeth Gaye Foundation brand, ensuring all related trademarks and logos are used consistently within brand standards and expectationsProactively and reactively seek media coverage opportunities in traditional and nontraditional outlets in ways that advance the Foundation’s strategic goalsPerform other duties as required or assigned.Skills / QualificationsBachelor's degree in Marketing, Communications, or Management or marketingPortfolio of successful marketing / branding projectsAbility to maintain effective cross-sector communicationFamiliarity with current nonprofit marketing and fundraising practicesStrong organizational and project management skills10-15 hours per month commitment to EGF
