What are the responsibilities and job description for the Marketing Communications Specialist position at Elkay?
Marketing Communications Specialist
The Company
Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We’re a fast growing, publicly traded company (NYSE : ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow.
Named by Newsweek as One of America’s Most Responsible Companies and an Energage USA Top Workplace, at Zurn Elkay Water Solutions Corporation, we never forget that our people are at the center of what makes us successful. They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience. Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years, as one of today’s leading international suppliers of plumbing and water delivery solutions.
Headquartered in Milwaukee, WI, Zurn Elkay Water Solutions Corporation employs over 2800 employees worldwide, working from 24 locations across the U.S., China, Canada, Dubai, and Mexico, with sales offices available around the globe. We hope you’ll visit our website and learn more about Zurn Elkay at zurnelkay.com.
If you’re ready to join a company where what you do makes a difference and you have pride in the work you are doing, talk to us about joining the Zurn Elkay Water Solutions Corporation family!
The Integrated Marketing Communications Specialist leads the planning, creation, and execution of our trade brand external communications. This role involves understanding our target audiences, selecting appropriate media and platforms, and setting a content calendar to maximize engagement. This position works cross-functionally with our sales, marketing, and customer experience teams to ensure consistency in messaging and to strategically time communications for maximum impact. Responsible for planning, implementing, and monitoring the Trade Brands Social Media strategy for multiple brands and apps.
Define and implement a strategic approach for external communications targeting sales teams, customers, and other trade stakeholders
Determine appropriate platforms and media for each type of message, adapting content to suit different channels (e.g., newsletters, email, video, etc.)
Create and maintain a content calendar that aligns with product launches, tradeshows, events, and other critical company timelines
Set a cadence for regular communications, balancing frequency and content type to avoid audience fatigue while maximizing impact
Measure ROI on the various channels and provide recommendations for further development or canceling various channels
Draft and edit high-quality communications that are clear, concise, and aligned with brand voice and goals
Work with internal teams or create relevant content, videos, and other multimedia content as needed
Liaise with sales, marketing, product, and customer experience teams to ensure that communication goals align with business objectives
Gather insights from each team to stay informed on topics, events, and trends relevant to our audience
Assess the performance of different communication channels and adjust strategies accordingly
Continuously refine audience segmentation, using data and feedback to adapt messaging for various demographics
Ensure consistency and quality across all external communications, adhering to brand guidelines, tone, and style
Maintain an editorial style guide and develop templates or guidelines for external messaging
Collaborate with creative team & agency to concept, draft, write, and publish high-quality, original content relevant to Zurn Elkay’s channels, brands, and target audiences, including relevant company and industry issues
Coordinate with cross-functional business partners to identify and subsequently target key accounts across critical vertical markets, helping to execute paid and earned Media activities that drive demand
Monitor and respond to customer inquiries on social media outlets daily through community management, fan engagement, and content moderation on current social networks. Provide insight as needed to the marketing and customer care teams.
Monitor the social media activity of competitors and their audiences and identify relevant trends across social media
Build a brand following via the company’s social media outlets, moderate conversations; stimulate follower interaction, discussion and engagement. Develop and use a toolkit to measure and monitor social activity and provide suggestions on improving audience engagement, trends, and areas of improvement.
Maintain the CRM by keeping existing customer records updated and creating new customer records as needed, working closely with Sales to share performance-based insights on lead and demand generation including conversion rates
Day-to-day contact for our third-party PR agency, coordinating the on-time delivery of all necessary assets to support paid Media initiatives
Manage the day-to-day use of our CRM and digital marketing tools, including integrations with internal company sales platform and ABM platform Demandbase
QUALIFICATIONS
Bachelor's Degree in Communications, Journalism, Digital Arts, or Marketing
3 years of experience in content creation, digital marketing, social media, and / or brand engagement, preferably for a national or global B2B brand
Experience using HubSpot for marketing automation and workflow management
Understanding of all major social media platforms, particularly LinkedIn, Facebook, Instagram, Twitter, TikTok, YouTube, Houzz and Pinterest. Awareness of relevant online trends and a natural social personality are also a must.
Strong writing, editing, and proofreading skills
Experience in content planning, calendar management, and audience segmentation
Familiarity with communication tools, content management systems, and analytics platforms
Familiarity with ABM platforms including Demandbase, Terminus, RollWorks, Foundry ABM, and others
Total Rewards and Benefits
Competitive Salary
Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
Matching 401(k) Contribution
Health Savings Account
Up to 3 Weeks Vacation
12 Paid Holidays
Annual Bonus Eligibility
Educational Reimbursement
Matching Gift Program
THIRD PARTY AGENCY : Any unsolicited submissions received from recruitment agencies will be considered property of Zurn Elkay, and we will not be liable for any fees or obligations related to those submissions.
Equal Opportunity Employer – Minority / Female / Disability / Veteran
Zurn Elkay Water Solutions Corporation
What happens when two remarkable sustainability leaders come together as one?
A sustainability powerhouse is born, making a splash in the markets they serve and saving the planet one innovative installation at a time.
In early 2022, Zurn Water Solutions Corporation, a market leader in smart, sustainable water solutions, and Elkay Manufacturing, a commercial drinking water solutions leader, agreed to combine their two exceptional firms to become a single water solutions powerhouse.
Together, the combined company offers a comprehensive package of innovative, sustainable, specified, engineered water solutions and sustainable plumbing products that provide water safety, water quality, and water conservation through critical service environments, while delivering total building solutions for new construction and retrofit applications around the globe. Our innovative solutions enable customers to advance their ESG initiatives and reduce operating costs while providing students, patients, patrons, and people within public and private spaces a safe, clean environment and access to fresh, pure, potable water – the essence of life itself.
What makes Zurn Elkay Water Solutions Corporation special is our people and our culture.
While playing a leading role in sustainability and water access are remarkable, what makes Zurn Elkay’s story so compelling is the alignment of the two well-respected companies with powerful legacies and a combined 224-year company history and shared values and cultures where people matter most.
Sustainably inspired, the company has a deep commitment to Diversity, Equity & Inclusion, water, and environmental stewardship, and giving back to the communities where we live, work and play. Our powerful legacy of caring and commitment is made possible by the exceptional people that embody Zurn Elkay’s values.
We are looking for innovative, energetic people who want to help solve tomorrow’s challenges today. Our Total Associate Engagement core value means we work hard to ensure our associates have opportunities to grow and an inclusive culture in which to thrive. From formal training to on-the-job development and exposure to new businesses, when you join Zurn Elkay, you will join a collaborative organization that will give you opportunities to thrive and grow.
