What are the responsibilities and job description for the Content Specialist Job at Ellerbrock-Norris Insurance in Lincoln position at Ellerbrock-Norris Insurance?
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Content Specialist
Since 1906, Ellerbrock-Norris has been a trusted advisor in the insurance and financial services sectors, committed to redefining success by empowering our clients with innovative, forward-thinking solutions. Guided by our core values — Love it, Own it, Prove it, Elevate it, Learn from it — we cultivate meaningful, long-term relationships with clients and teammates alike. Our culture is one of collaboration, adaptability, and accountability, and we believe in pushing beyond conventional wisdom to deliver unmatched value.
Position Summary
We are seeking a Content Specialist to join our growing marketing team in Omaha, Nebraska.
You’d be responsible for the execution of the Ellerbrock-Norris content calendar, including : SEO-driven blogs, lead-capturing resources, videos, social media, webinars, in-person events, email newsletters, sales email sequences, advertisements, press releases, corporate communications and more.
Reporting to the Chief Marketing Officer, you have the opportunity to grow the Ellerbrock-Norris brand and create engaging content centered around our approach to risk management.
Through ENCORE – the Ellerbrock-Norris Comprehensive Ongoing Risk Evaluation – our risk advisors sit down with prospective clients and evaluate their business across 10 impact areas, including insurance, employee benefits, safety, business exit planning, financial planning and more. You will own our content around each of those impact areas and tie it into our broader message of holistic risk management.
For nearly 120 years, Ellerbrock-Norris has helped “Protect the Purpose” of local businesses across Nebraska and the Midwest. We pride ourselves on the employee experience – providing excellent benefits, finding ways to have fun, recognizing successes and helping you protect your purpose.
We Require You to Have :
- Two to five years of experience in a content creation role
- Bachelor’s degree or advanced degree, preferably in marketing, PR, journalism, English, multimedia or a related field.
- Excellent writing skills as it relates to blogs, lead-generation materials, social media posts and email campaigns
- A deep understanding of search engine optimization and creating content for SEO
- The ability to shoot and edit video for social media, YouTube and the Ellerbrock-Norris website
- A sales-enablement approach to your content, with a focus on helping our sales team meet new prospects, build relationships with those prospects and develop those prospects into clients.
- Proficiency with Hubspot or similar marketing automation systems.
- The ability to manage a content calendar and project manage your tasks to meet deadlines
- Solid interviewing skills to enrich your content with the expertise of our internal team and our clients
- Ability to master the Ellerbrock-Norris brand, including our core values, brand language, design elements and more to create consistency no matter who is producing the content.
- A physical presence in one of our Nebraska offices (Omaha, Lincoln, Hastings or Kearney) with Omaha being preferred.
What You Can Expect :
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