What are the responsibilities and job description for the Social Media and Graphic Design Coordinator position at Ellsworth Cooperative Creamery?
Join the always-growing family at Ellsworth Cooperative Creamery as we work with our cooperative of local farmers to create award-winning cheese!
Committed to our Team, Craft & Community, Since 1910
Social Media and Graphic Design Coordinator
Reports To :
Director of Sales and Marketing
Status : Exempt / Salary
Position Summary :
Are you a creative storyteller with a passion for social media and design? Do you thrive in a fast-paced environment where your ideas can bring a brand to life? At the Ellsworth Creamery, we're looking for a Social Media and Graphic Design Coordinator to help amplify our story, engage with our loyal customers, and attract new audiences.
As a cornerstone of the Midwest's dairy industry, we are known for our award-winning cheese and cheese curds and commitment to quality. This role offers the opportunity to shape our online presence, create eye-catching designs, and connect with new and existing cheese lovers across the nation. If you're ready to combine your design expertise with a flair for social media, we'd love to hear from you!
Key Responsibilities :
Social Media Management :
Develop and execute social media strategies across platforms (e.g., Facebook, Instagram, LinkedIn) to achieve brand objectives.Expand social media presence by launching new platforms (e.g., X, TikTok, [JL1] Pinterest) to achieve brand objectives.Create, schedule, and post engaging content, including graphics, videos, and engaging content.Write copy for social captions and text overlay that aligns with Ellsworth's message map, brand voice and social strategy.Execute paid social media campaigns as appropriate.Manage social media community management for the Creamery (monitor social media accounts, respond to comments / messages, and foster community engagement).Track and analyze performance metrics to optimize content and inform strategy.Stay up to date on platform trends, algorithm changes, and best practices to keep the brand competitive.Graphic Design :
Design high-quality graphics and lightweight motion GIFs for use on social media, websites, email campaigns, and print materials (e.g., flyers, banners, packaging).Maintain and enforce brand guidelines to ensure consistency across all visual assets.Collaborate with the marketing team to create promotional materials for campaigns, events, and product launches.Edit and enhance photos and videos for marketing use.Content Strategy and Collaboration :
Collaborate with cross-functional teams to brainstorm and develop content that aligns with business goals and brand voice.Work with external vendors, influencers, and partners to develop co-branded content.Assist in managing the content calendar to ensure timely delivery of assets.Support Marketing and Communications :
Draft monthly newsletters, internal communications and other Creamery communications as needed.Partner with marketing and PR agency to support execution of the creamery's marketing plan.Requirements
Education and Experience :
Bachelor's degree in Graphic Design, Marketing, Communications, or a related field.2-5 years of experience in graphic design and / or social media managementExperience in the food, retail, or consumer goods industry is a plus.Required Competencies :
Technical Skills :
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.Familiarity with video editing software (e.g., Adobe Premiere, Final Cut Pro, or similar).Proficiency with social media platforms (Meta, X, etc.), analytics tools, and scheduling platforms (e.g., Hootsuite, Sprout Social, Later).Basic knowledge of photography and video production is a plus.Key Competencies :
Strong aesthetic sense and attention to detail.Excellent written and verbal communication skills.Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.Creative problem-solving skills and adaptability.Team-oriented attitude with a proactive, self-starter mindset.Physical & Safety Requirements :
Physical Demands :
Pass a drug & alcohol screen as well as a general background check.Work Environment :
Office environment.Food plant environment also on site. Must adhere to all food and plant safety policies and regulations.What We Offer :
Competitive salary and benefits package.Opportunities for professional growth and development.A dynamic and collaborative work environment.Exposure to exciting projects and the chance to make a meaningful impact on the brand's growth.
ABOUT ELLSWORTH COOPERATIVE CREAMERY : At Ellsworth Cooperative Creamery, our team members are more than employees; you are like family and we want you to succeed. This culture has contributed to the longevity of our staff, whose careers at Ellsworth Cooperative Creamery span 10, 20 and even 50 years! Our Ellsworth, Wisconsin facility specializes solely in the production of our world-famous All Natural White Cheddar Cheese Curds, both natural and flavored, our All Natural Cheddar Cheese Curd Crumbles and sweet whey powder.
Salary Description
55,000 - $70,000
Salary : $55,000 - $70,000
