Digital Marketing Specialist

Elon Tile & Stone is a family-owned wholesale business dedicated to providing high-quality tile and stone products to floor dealerships throughout the United States. We prioritize excellence in customer service and are committed to growing our brand presence through strategic digital marketing initiatives.

We are seeking a talented and creative Digital Marketing Specialist to join our team. The successful candidate will be responsible for creating visually stunning graphics and executing upscale digital marketing campaigns across various social media platforms. This role offers an exciting opportunity to contribute to the growth and success of our brand by being a key part in developing and executing digital marketing strategies to enhance our online presence, increase brand visibility, and drive business growth.

Some of the major responsibilities will be:

· Collaborate with management to develop and implement digital marketing strategies tailored to our target audience and business objectives.

· Manage and curate content for our social media platforms (e.g., Facebook, Instagram, TikTok, Houzz, Google, etc.) to engage with our audience and foster community interaction.

· Create compelling visual and written content for social media posts, website banners, digital advertisements, and email campaigns.

· Utilize photography and videography skills to produce high-quality visuals for marketing campaigns.

· Work closely with the marketing team to develop and execute effective email marketing campaigns tailored to our target audience.

· Optimize website content and implement SEO strategies to improve search engine rankings and drive organic traffic.

· Upload and tag content with appropriate metatags for effective searching tools.

· Monitor and analyze digital marketing performance metrics, including website traffic, social media engagement, and email campaign effectiveness.

· Assist in the development of digital advertising campaigns, including Google Ads and social media advertising, to reach and convert potential customers.

· Stay up-to-date with industry trends and best practices in digital marketing to inform strategy and execution.

Our requirements to be successful in this position are:

· 1 to 2 years of experience in digital marketing, preferably in a B2B.

· Proficiency in Adobe Creative Suite, including Photoshop & Lightroom.

· Strong MS Office skills including Excel, Word, PowerPoint, and Outlook.

· Excellent understanding of social media platforms and experience managing accounts for business purposes, including Instagram, Meta, TikTok, YouTube, Pinterest, Houzz, and Google.

· Exceptional photography and videography skills.

· Knowledge of email marketing platforms and experience creating effective email campaigns.

· Familiarity with SEO principles and techniques.

· Ability to multitask and prioritize tasks in a fast-paced environment.

· Strong communication and collaboration skills.

What we offer:

· Competitive salary commensurate with experience.

· Opportunity for growth and advancement within a small, family-owned business.

· Health insurance benefits (after probationary period).

· Paid time off and holiday pay.

Job Type: Full-time

Pay: $60,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday
• No weekends

Experience:

• Digital marketing: 2 years (Required)
• Adobe Creative Suite: 2 years (Required)
• videography/photography: 1 year (Required)
• website and SEO: 1 year (Required)

Ability to Commute:

• Bethel, CT 06801 (Required)

Work Location: In person

Salary : $60,000 - $75,000