What are the responsibilities and job description for the Head of B2B Marketing position at Elsevier?
About the Company
We are a global leader in information and analytics, helping researchers and healthcare professionals advance science and improve health outcomes.
We combine quality information and vast data sets with analytics to support visionary science and research, health education, and interactive learning.
The company values diversity and inclusion, promoting a culture of respect, empathy, and understanding.
We offer a comprehensive benefits package, including competitive salary, health plan benefits, and opportunities for professional growth and development.
- Develop expertise in using digital channels to engage customers across the lifecycle.
- Mentor and develop a team of digital marketers to drive excellence in execution and strategic alignment.
- Collaborate with Field Marketing Directors and Acquisition and Customer Engagement Directors to establish cohesive ways of working.
Responsibilities:
- Lead cross-functional teams to drive consistency in digital execution and elevate digital marketing capabilities.
- Develop effective processes for localization and amplification of global campaigns.
- Leverage data insights to optimize campaigns and communicate effectively with stakeholders.
Requirements:
- 8 years of experience in digital marketing with a strong background in B2B across key digital channels.
- Proven track record of leading and developing marketing teams in a matrixed or global organization.
- Deep stakeholder management skills and ability to influence cross-functional teams and senior leadership.
