What are the responsibilities and job description for the Business Development Executive position at Embrace Education?
About Embrace®:
Embrace® provides innovative software solutions to over 1,100 school districts across eight states. Our mission is to empower educators by reducing administrative burdens, allowing them to focus on what matters most – teaching. We offer high-quality, user-friendly software for managing IEP and 504 plans, documenting intervention strategies, monitoring services and reimbursements, and evaluating staff performance.
Job Summary:
This role is designed for a high-energy Business Development Executive (BDE) to drive growth through high-activity prospecting and deal closure. The BDE will focus on small and medium school districts within an assigned territory, achieving aggressive revenue targets by identifying and converting new opportunities. Limited travel (10–20%) is required for events, conferences, or key client meetings.
Key Responsibilities
-
New Business Development
Drive high-volume prospecting through calls, emails, and multi-touch campaigns to build a robust pipeline. Focus on penetrating underdeveloped accounts within small and medium school districts. Conduct tailored presentations and product demonstrations to meet customer needs. -
High-Activity Sales Cadence
Maintain daily activity targets for outreach and prospecting. Leverage CRM and other tools to document and manage pipeline activities. -
Sales Execution and Closing
Manage the full sales cycle, focusing on aligning with the procurement process and buying cycles for school districts. Use the MEDDPICC framework to qualify opportunities and guide prospects through the pipeline, ensuring solutions meet customer needs and deliver strong outcomes and ROI. -
Customer Engagement
Build and nurture relationships with key decision-makers and stakeholders in districts. Represent the company at targeted educational events (10–20% travel required). Travel onsite to visit customers as strategy dictates, ensuring strong relationships and tailored support. -
Market Insights and Strategy
Provide actionable feedback to Marketing and Product teams to refine sales strategies. Identify trends and opportunities within the assigned territory to maximize growth potential.
Essential Criteria
-
Proven experience in SaaS or EdTech sales, with a focus on new business development.
-
Demonstrated ability to exceed quotas through high-volume prospecting and short-cycle sales.
-
Strong communication, negotiation, and closing skills, with experience using MEDDPICC or similar sales methodologies.
-
Proficiency in CRM systems (HubSpot preferred).
-
Bachelor’s degree in a related field or equivalent experience.
-
Ability to think critically and solve problems effectively.
-
A team-oriented mindset with the ability to collaborate across departments.
-
Strong interpersonal skills to foster collaboration and support organizational goals.
-
Alignment with the mission to advance learning, understanding, and communication for all learners, with a passion for improving educational outcomes.
Desirable Criteria
-
Familiarity with state education trends, budget cycles, and decision-making processes.
-
Background in special education or related fields is a plus.
-
Experience in developing and securing new customer relationships to drive business growth and opportunities.
-
Creative problem-solving skills to tailor solutions for diverse district needs.
Ideal Candidate Qualities:
We’re looking for a genuine, trustworthy, and empathetic professional who excels at building strong relationships with customers. The ideal candidate is an active listener, driven by integrity, and always prioritizes the customer’s best interests without being pushy. They are outgoing, self-motivated, and goal-oriented, with a proven track record of success. With a positive attitude, a sense of urgency, and alignment with our mission and values, they approach challenges with confidence but without arrogance.
