Paid Media Associate

About Us: At Embrace Pet Insurance, we are dedicated to providing pet owners with the peace of mind they deserve. Our team is committed to delivering innovative insurance solutions while fostering a collaborative and inclusive workplace. As part of our growing Paid Media team, you will play a critical role in supporting and optimizing our digital marketing initiatives.

Position Summary: Paid Media Associate

We’re seeking a data-driven and results-focused Paid Media Associate with proven experience in digital campaign execution, optimization, and strategic planning. In this role, you will support the development and execution of performance marketing strategies across paid search, paid social, and display, with a focus on acquisition and ROI. You’ll partner closely with the Paid Media Manager and cross-functional teams to optimize campaigns, contribute to strategic planning, and drive measurable growth through data insights and cross-channel attribution. This role offers the opportunity to make a tangible impact on marketing performance and to grow within a high-performing, fast-paced environment.

Key Responsibilities

Campaign Strategy, Management & Optimization

• Support the development and execution of channel strategies aligned with business objectives and acquisition goals.
• Monitor and manage daily campaign performance, including budget pacing, KPIs, and ROAS targets across Google Ads, Microsoft Ads, Meta Ads, and other emerging platforms.
• Contribute to strategic planning for channel mix, audience segmentation, and budget allocation based on performance insights and business needs.
• Conduct competitive analysis and market research to inform campaign strategy and identify new opportunities.
• Execute and log platform optimizations (e.g., bid adjustments, ad copy updates, targeting refinements) and evaluate their impact on performance.

Cross-Channel Attribution & Reporting

• Analyze performance data to evaluate the customer journey and assist in assessing campaign impact across the full funnel.
• Collaborate with analytics and BI teams to interpret multi-touch attribution models and leverage insights to inform media strategy.
• Help refine measurement frameworks and track key performance indicators (KPIs) across channels.
• Prepare weekly performance updates, monthly acquisition reports, and ad hoc analysis to guide strategic decision-making.
• Contribute to forecasting, media planning, and ROI modeling efforts using historical and current performance data.

Vendor & Partner Management

• Coordinate onboarding and compliance for third-party vendors, including NDA submissions and contract approvals.
• Manage ongoing vendor relationships, including performance check-ins, campaign troubleshooting, and creative collaboration.
• Ensure timely and accurate invoicing, budget reconciliation, and documentation.

Creative Development & Testing

• Support the planning and execution of A/B tests on ad creatives, landing pages, and audience segments to enhance conversion rates and engagement.
• Collaborate with design resources and freelance platforms (e.g., Upwork, Fiverr) to refresh creative assets based on performance trends and strategic goals.
• Document test results and share actionable recommendations for future campaigns.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3 years of experience in digital marketing with hands-on management of paid media campaigns (search, social, or display).
• Proficient in Google Ads, Microsoft Ads, and Meta Ads; experience with analytics tools (Google Analytics, Looker, Tableau) and familiarity with attribution platforms (e.g., Google Analytics 4, Adobe Analytics, or similar).
• Strong analytical and strategic thinking skills, with the ability to connect channel-level performance to broader business goals.
• Proficiency in Excel/Google Sheets for data analysis and reporting; experience in media planning and forecasting a plus.
• Excellent communication, project management, and organizational skills.
• Self-starter with the ability to adapt and thrive.