What are the responsibilities and job description for the Growth Marketing Specialist position at Embrace?
About the Role
We are seeking a detail-oriented and data-driven Growth Marketing Specialist to support our efforts in driving pipeline growth and lead nurturing. In this role, you will manage campaigns across platforms, create engaging landing pages and email workflows, and work closely with cross-functional teams to execute impactful demand generation initiatives. The ideal candidate is experienced with tools like RollWorks and LinkedIn, understands the importance of alignment with BDRs, and thrives in a fast-paced, results-oriented environment.
Please make sure you read the following details carefully before making any applications.What You’ll Do
1. Manage and Execute ABM Strategy
Manage and update target account lists within Rollworks and LinkedIn to ensure accurate segmentation and alignment with sales objectives.Build, launch, and monitor ABM campaigns targeting high-value accounts.Coordinate with designers to develop and implement creative assets for display ads.Monitor campaign performance and optimize for improved results.Create and deliver performance reports with actionable insights.2. Lead Nurturing and Email Campaigns
Design and execute email campaigns tailored to different personas and lifecycle stages.Create automated workflows to nurture leads and guide them through the sales funnel.Collaborate closely with BDRs to ensure alignment on messaging, follow-ups, and lead-handling processes.3. Demand Generation Landing Pages
Create, launch, and monitor demand generation landing pages to capture and convert leads.Develop and refine landing page copy to maximize engagement and conversions.Create and test ad copy and display images to align with landing pages and campaign objectives.4. Campaign Management
Plan, execute, and track paid campaigns across search and display platforms (Google, Bing).Test and optimize ad performance, including targeting, copy, and creative assets.Continuously monitor campaign ROI and adjust strategies to improve results.Basic Qualifications3 years of experience in demand generation, ABM, or digital marketing for B2B companies.Hands-on experience managing ABM platforms like RollWorks, Demandbase or similar tools.Proficiency with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce).Strong skills in creating and optimizing landing pages, email campaigns, and paid campaigns.Data-driven mindset with the ability to analyze and report on campaign performance.Excellent project management skills and attention to detail.Preferred QualificationsCampaign execution in the mobile or open source space is a plus!Experience marketing to a DevOps, SRE and / or Engineering persona.Experience working with BDR or SDR teams to align marketing and sales efforts.Knowledge of A / B testing methodologies for landing pages, email campaigns, and paid ads.The salary range for this role is $75K - $100K. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process. Benefits include equity and other benefits as detailed on our careers page.
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Salary : $75,000 - $100,000