What are the responsibilities and job description for the Associate Director, U.S. BAVENCIO Marketing position at Emdgroup?
Work Location : Boston, Massachusetts
Shift : No
Department : HC-NA-HOA Marketing Oncology
Recruiter : Sarah Ellis
This information is for internals only. Please do not share outside of the organization.
The Associate Director, U.S. BAVENCIO Marketing , is a crucial role within the commercial team and will be responsible for developing and executing key strategies, programs, and tactics to support the commercial success of BAVENCIO. This requires possessing the ability to rapidly develop deep therapeutic area insights and an understanding of the urothelial carcinoma (UC) market as well as key attributes of BAVENCIO to help position the product appropriately in a competitive and dynamic market.
This role will involve cross-functional collaboration, project management skills, and require the selected individual to become a champion for the brand both internally and externally. This position reports to the Director, Brand Lead of BAVENCIO Marketing and will work in close partnership with the broader U.S. Oncology Marketing Team.
Location : Onsite requiring 3 days in the office. The office is located in Boston, MA (Seaport area).
Your Role
Responsibilities :
- Lead annual HCP strategic planning and develop tactical plans for key market-shaping and branded activities, determine budgets, timelines and metrics for program success to ensure brand launch success in collaboration with cross-functional and vendor partners.
- Own the tactical development, execution and measurement of HCP personal and non-personal promotion for HCP and nurse audiences.
- Own relationship with HCP Media / Digital Agency of Record and oversee strategy and execution, including targeting strategy, media asset development, and media KPI reporting and optimization.
- Evolve data / insights-driven omnichannel strategy and planning, including building out HCP journeys, developing personalized story flows for HCP engagement, executing omnichannel-driven engagement, and measuring performance.
- Work cross-functionally to develop a detailed KTL engagement strategy and plan; lead marketing-driven programs involving partnership with KTLs.
- Oversee strategic direction for HCP congresses, including identification and execution of event sponsorships, symposiums, and exhibit and conference material development.
- Support the development and execution of speaker bureau and other peer to peer educational programs directed at HCPs at congresses, lunch and learns, dinner programs, and digital execution; lead creation of all content associated with peer to peer programs including speaker decks and invitations.
- Work with Portfolio Marketing to manage HCP & Nurse resource printing and fulfillment in the portal (details, inventory, downloads).
- Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, and develop recommendations for future plans.
- Partner with sales training and sales leadership to optimize the development and utilization of personal promotional materials and ensure materials are appropriately rolled out to field teams at both new hire and POA meetings.
- Deliver field force training and communications as needed, ensuring they have the knowledge and resources to effectively represent brand positioning and messages.
- Engage with the global marketing team to ensure alignment and appropriate US pull-through; lead integration of global UC HCP campaign into US materials.
- Collaborate with broader oncology marketing team to ensure strategic alignment and execution across the EMD Serono oncology portfolio.
- Ensure legal / regulatory compliance and medical accuracy of all marketing tactics.
- Manage agency partner relationships, workflows, and related expense budgets.
- Manage owned budget line items on an ongoing basis and ensure spend and gating are reconciled on time & accurately.
- Participate in regular field rides and share appropriate insights back with team.
- Other duties as assigned.
Who You Are
Minimum Qualifications :
Preferred Qualifications :
The Company is an Equal Employment Opportunity employer. No employee or applicant for employment will be discriminated against on the basis of race, color, religion, age, sex, sexual orientation, national origin, ancestry, disability, military or veteran status, genetic information, gender identity, transgender status, marital status, or any other classification protected by applicable federal, state, or local law. This policy of Equal Employment Opportunity applies to all policies and programs relating to recruitment and hiring, promotion, compensation, benefits, discipline, termination, and all other terms and conditions of employment. Any applicant or employee who believes they have been discriminated against by the Company or anyone acting on behalf of the Company must report any concerns to their Human Resources Business Partner, Legal, or Compliance immediately. The Company will not retaliate against any individual because they made a good faith report of discrimination.
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