What are the responsibilities and job description for the Marketing Associate position at Emerald Transportation Solutions?
Marketing Associate
Works collaboratively with senior management to help initiatives that improve the Emerald brand, communications, and strategy. Reports directly to the Director of Marketing. Has a strong understanding of brand marketing, social media, and digital marketing strategies and is passionate when working on high-priority projects.
Duties and Responsibilities
- Assist in the development and implementation of marketing strategies and campaigns.
- Support the marketing department in daily administrative tasks.
- Conduct market research to identify trends, competitor strategies, and customer insights.
- Collaborate with the social media team to create engaging content for various platforms, including Instagram and other social media platforms.
- Assists the vice president of marketing and vice president of sales, executing all marketing campaigns.
- Completes daily tactical assignments and projects related to branding, content creation, social media, and all other marketing.
- Assist with planning, preparation, and direct campaigns, trade shows, and VIP visits.
- Manages or directs information and collateral requests from vendors, brokers, partners, internal customers, and clients.
- Provide constructive feedback and recommend creative strategies for improving customer experience and enhancing overall brand equity.
- Analyze and report on the performance of marketing initiatives using metrics and analytics tools.
Job Skills and Requirements
- Have obtained or currently enrolled in an associate or bachelor’s degree program in Marketing, communication, Business Administration, or a related field.
- Strong desire to learn, a professional drive, and a passion for marketing.
- Knowledge of the different social media platforms and scheduling tools.
- Basic understanding of digital marketing tools and platforms such as Mailchimp and Google Analytics.
- Should demonstrate proficiency with Microsoft Office Suites, including Word, Excel, Teams, SharePoint, and PowerPoint, and be familiar with or have a working knowledge of Adobe products.
- Strong interpersonal skills with the ability to engage effectively with team members, clients, and external partners.
- Prior collaboration or personal project management experience a plus.
- Proven aptitude in seeking creative solutions to multi-faceted challenges.
- Experience in marketing research techniques, including surveys and data analysis.
- Creative and innovative thinking for developing new marketing ideas and campaigns.
- Curious, fast learning, and resourceful.
- Organizational skills with meticulous attention to detail.
- Strong communication and presentation skills.
- Sense of teamwork and the ability to execute programs.
- Ability to prioritize tasks and meet deadlines in a fast-paced environment.
- Self-motivated and hardworking.
Physical Setting
- Headquarters: 180 Etowah Trc. Fayetteville GA 30214
Schedule
- Monday- Friday 8:00am 5:00pm
Reports to: Director of Marketing
Annual Salary Range
- $55,000 - $57,000
Why join us?
- Base Salary plus Bonus
- Medical, Dental, and Vision insurance.
- Paid Time Off.
- Flexible spending accounts and 401(k).
- Tuition reimbursement.
- Employee assistance program
Salary : $55,000 - $57,000
