What are the responsibilities and job description for the Business Director- Advertising Week position at Emerald?
Overview
Emerald is seeking a Brand Director in New York responsible for the successful planning and execution of Advertising Week New York . This role plays a crucial management and co-ordination role, managing the overall event to ensure our New York flagship event (and any other events within the United States) are delivered on time, on budget and with potential to grow each year. This role will be the ‘face’ of the New York event for commercial partners, valued media and association partners and attendees.
The ethos of Advertising Week is ‘Great Minds Think Unalike’ and we look to think differently from other events, pushing the boundaries of educating our audiences while entertaining them. The New York show is our flagship event for the brand, and we are looking for someone with the vision to lead the brand into the future. The centralized global teams rely on the New York Brand Director to keep the overall event deadlines, planning, budget and execution on track.
This requires careful, detailed planning and close oversight of the flagship event to ensure this occurs. The New York Brand Director will work closely with centralized departments at Advertising Week to ensure any events are a success. The central team is matrixed across events and regions so this role requires a candidate with initiative and autonomy.
This position will be based in our New York office
Responsibilities
Emerald Holding, Inc. (NYSE: EEX) is the largest U.S.-based B2B event organizer, empowering businesses to succeed year-round by expanding meaningful connections, developing influential content, and delivering powerful commerce-driven solutions. As the owner and operator of a curated portfolio of B2B events spanning trade shows, conferences, B2C showcases and a scaled hosted buyer platform, Emerald delivers dynamic solutions across leading industries through its robust content and e-commerce marketplace. Emerald is a trusted partner for its thousands of customers, predominantly small and medium-sized businesses, playing a pivotal role in driving year-round commerce through streamlined buying, selling, and networking opportunities. Powered by an experienced team, Emerald is fostering meaningful engagement and delivering unparalleled market access with a commitment to driving business growth 365 days a year.
Join Us at Emerald
At Emerald, we are dedicated to building a workplace where everyone feels valued and included. We actively seek out diverse talent and fresh perspectives, embracing a wide range of professional backgrounds and experiences. Our skills-based hiring approach focuses on capabilities and potential. Over 90% of our roles don’t require a college degree, except for specialized fields like legal, finance, and accounting.
Come grow with us!
Compensation & Benefits
Target Compensation: $ 150,000-$170,000 (Bonus Eligible)
Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law.
We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, 401(k) plan with a company match, medical/dental/vision coverage, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs, and mental wellness tools such as weekly guided meditation programs.
If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@EmeraldX.com .
Emerald is seeking a Brand Director in New York responsible for the successful planning and execution of Advertising Week New York . This role plays a crucial management and co-ordination role, managing the overall event to ensure our New York flagship event (and any other events within the United States) are delivered on time, on budget and with potential to grow each year. This role will be the ‘face’ of the New York event for commercial partners, valued media and association partners and attendees.
The ethos of Advertising Week is ‘Great Minds Think Unalike’ and we look to think differently from other events, pushing the boundaries of educating our audiences while entertaining them. The New York show is our flagship event for the brand, and we are looking for someone with the vision to lead the brand into the future. The centralized global teams rely on the New York Brand Director to keep the overall event deadlines, planning, budget and execution on track.
This requires careful, detailed planning and close oversight of the flagship event to ensure this occurs. The New York Brand Director will work closely with centralized departments at Advertising Week to ensure any events are a success. The central team is matrixed across events and regions so this role requires a candidate with initiative and autonomy.
This position will be based in our New York office
Responsibilities
- Being the ‘face’ of the brand within the local market. Serve as an ambassador to the industry and an evangelist for the brand.
- Cultivate relationships with key executives within the industry and relevant suppliers, distributors, buyers and press
- P&L responsibilities for the event(s)
- Working with team to ensure the event has a clear vision and business model
- Oversee the ultimate Run of Show and direct the relevant team(s) to produce the event
- Owning the overall deadlines for the event
- Identifying resourcing needs for the event and ensuring they are in place
- Managing event inventory and overseeing the deliverables for the event
- Oversee day-to-day processes regarding the event – i.e. run weekly brand meeting that includes all relevant departments.
- Listen to existing and prospective customers to understand their needs and identify how we can address them.
- Ensuring the delegate/attendee experience is impactful and differentiated
- Work with team and clients to identify strengths and weaknesses of current product offerings and develop initiatives to improve them for our customers (sponsors and attendees)
- Take a leading role in identifying new products and opportunities for event customers.
- Helping the commercial team build a year-round pipeline of new local commercial partners
- Leading the local advisory board, ensuring all participants are engaged and suitable
- Identifying market trends, news and focusing on differentiation from others in the market
- Develop comprehensive debriefs and defining actions to implement in the next event(s).
- Managing local trade association partnerships
- Strong communication with global team that works across many events.
- Lead the development of the yearly Brand Operating Plan
- Track team productivity, pacing and update sales and marketing campaigns with diligence.
- Maximize the spending of current customers and ensure team is prospecting for new business weekly.
- Assist assigned sales team in selling process when needed.
- A proven record of accomplishment of delivering large scale events
- Experience of the marketing, advertising, technology or media industries
- Experience with virtual events, streaming and mobile apps
- Experience working with international teams across multiple time zones
- Exceptional organizational skills and attention to detail
- Strong numerical skills for reporting & budgeting
- Experience working with commercial partners
- Strong negotiation skills
- Excellent interpersonal skills
- Excellent verbal and written skills. Ability to speak effectively before groups of customers and employees of organization
Emerald Holding, Inc. (NYSE: EEX) is the largest U.S.-based B2B event organizer, empowering businesses to succeed year-round by expanding meaningful connections, developing influential content, and delivering powerful commerce-driven solutions. As the owner and operator of a curated portfolio of B2B events spanning trade shows, conferences, B2C showcases and a scaled hosted buyer platform, Emerald delivers dynamic solutions across leading industries through its robust content and e-commerce marketplace. Emerald is a trusted partner for its thousands of customers, predominantly small and medium-sized businesses, playing a pivotal role in driving year-round commerce through streamlined buying, selling, and networking opportunities. Powered by an experienced team, Emerald is fostering meaningful engagement and delivering unparalleled market access with a commitment to driving business growth 365 days a year.
Join Us at Emerald
At Emerald, we are dedicated to building a workplace where everyone feels valued and included. We actively seek out diverse talent and fresh perspectives, embracing a wide range of professional backgrounds and experiences. Our skills-based hiring approach focuses on capabilities and potential. Over 90% of our roles don’t require a college degree, except for specialized fields like legal, finance, and accounting.
Come grow with us!
Compensation & Benefits
Target Compensation: $ 150,000-$170,000 (Bonus Eligible)
Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law.
We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, 401(k) plan with a company match, medical/dental/vision coverage, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs, and mental wellness tools such as weekly guided meditation programs.
If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@EmeraldX.com .
Salary : $150,000 - $170,000
