What are the responsibilities and job description for the Marketing Specialist - Sales position at Emerald?
Overview
Emerald is seeking a detail-oriented Marketing Specialist- Sales to join the ASD Market Week team, reporting directly to the Senior Marketing Manager. This role focuses on supporting the development and execution of marketing initiatives driving exhibitor booth and sponsorship sales goals. You will play a key role in executing marketing strategies, including multichannel campaigns.
We seek a proactive, data-driven individual who embodies a customer-first mindset. You should be comfortable working both independently and collaboratively within a close-knit team, adept at managing multiple priorities in a fast-paced, entrepreneurial environment. Bring your creative ideas and innovative spirit to contribute to our success.
This position will work out of our Alpharetta, GA office
Responsibilities
Emerald Holding, Inc. (NYSE: EEX) is the largest U.S.-based B2B event organizer, empowering businesses to succeed year-round by expanding meaningful connections, developing influential content, and delivering powerful commerce-driven solutions. As the owner and operator of a curated portfolio of B2B events spanning trade shows, conferences, B2C showcases and a scaled hosted buyer platform, Emerald delivers dynamic solutions across leading industries through its robust content and e-commerce marketplace. Emerald is a trusted partner for its thousands of customers, predominantly small and medium-sized businesses, playing a pivotal role in driving year-round commerce through streamlined buying, selling, and networking opportunities. Powered by an experienced team, Emerald is fostering meaningful engagement and delivering unparalleled market access with a commitment to driving business growth 365 days a year.
Join Us at Emerald
At Emerald, we are dedicated to building a workplace where everyone feels valued and included. We actively seek out diverse talent and fresh perspectives, embracing a wide range of professional backgrounds and experiences. Our skills-based hiring approach focuses on capabilities and potential. Over 90% of our roles don’t require a college degree, except for specialized fields like legal, finance, and accounting.
Come grow with us!
Compensation & Benefits
Target Compensation: $ 65,000-72,500
Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law.
We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, 401(k) plan with a company match, medical/dental/vision coverage, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs, and mental wellness tools such as weekly guided meditation programs.
If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@EmeraldX.com .
Emerald is seeking a detail-oriented Marketing Specialist- Sales to join the ASD Market Week team, reporting directly to the Senior Marketing Manager. This role focuses on supporting the development and execution of marketing initiatives driving exhibitor booth and sponsorship sales goals. You will play a key role in executing marketing strategies, including multichannel campaigns.
We seek a proactive, data-driven individual who embodies a customer-first mindset. You should be comfortable working both independently and collaboratively within a close-knit team, adept at managing multiple priorities in a fast-paced, entrepreneurial environment. Bring your creative ideas and innovative spirit to contribute to our success.
This position will work out of our Alpharetta, GA office
Responsibilities
- Assist the Sales marketing team in executing marketing programs across various channels to boost brand awareness, drive sales, and ensure exhibitor satisfaction and retention.
- Collaborate with the marketing team to create and implement email marketing campaigns aimed at increasing inbound leads.
- Help collect and analyze data weekly to measure performance against goals.
- Support both pre- and post-event reports to share key insights with the internal team and marketing leadership.
- Communicate effectively with third-party vendors providing Sales and media services.
- Build strong working relationships with cross-functional teams, including Sales, Attendee Marketing, Partnerships, Conference, and Operations.
- Assist with updates across multiple platforms including A2Z, Grip mobile app, Salesforce, HubSpot, Tableau and WordPress.
- Support the finalization of print and digital materials, including proofing and quality assurance.
- Collect asset deliverables as required.
- Provide on-site assistance at events, shows, and activations, as needed.
- Help track budget expenses and receipts for monthly financial reporting.
- 1-2 years of experience in marketing or a related field.
- Experience across various marketing channels, including email, digital, direct mail, and partnership marketing.
- Knowledge of B2B events industry a plus
- Strong project management, writing, and communication skills, with the ability to thrive in a fast-paced environment.
- Creative thinker with a solutions-oriented approach.
- Eye for digital and print design, with the ability to organize visuals effectively for sales materials and website needs.
- Excellent organizational skills and the ability to prioritize multiple tasks.
- Proficient in MS Outlook, Word, and Excel for maintaining and presenting information.
- Familiarity with digital marketing tools and analytics platforms (e.g., Salesforce, HubSpot, A2Z, Adobe Creative Suite, Smartsheet, and CMS platforms like WordPress) is a plus.
- Willingness to travel 2-3 times per year within the U.S.
- No degree required.
Emerald Holding, Inc. (NYSE: EEX) is the largest U.S.-based B2B event organizer, empowering businesses to succeed year-round by expanding meaningful connections, developing influential content, and delivering powerful commerce-driven solutions. As the owner and operator of a curated portfolio of B2B events spanning trade shows, conferences, B2C showcases and a scaled hosted buyer platform, Emerald delivers dynamic solutions across leading industries through its robust content and e-commerce marketplace. Emerald is a trusted partner for its thousands of customers, predominantly small and medium-sized businesses, playing a pivotal role in driving year-round commerce through streamlined buying, selling, and networking opportunities. Powered by an experienced team, Emerald is fostering meaningful engagement and delivering unparalleled market access with a commitment to driving business growth 365 days a year.
Join Us at Emerald
At Emerald, we are dedicated to building a workplace where everyone feels valued and included. We actively seek out diverse talent and fresh perspectives, embracing a wide range of professional backgrounds and experiences. Our skills-based hiring approach focuses on capabilities and potential. Over 90% of our roles don’t require a college degree, except for specialized fields like legal, finance, and accounting.
Come grow with us!
Compensation & Benefits
Target Compensation: $ 65,000-72,500
Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law.
We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, 401(k) plan with a company match, medical/dental/vision coverage, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs, and mental wellness tools such as weekly guided meditation programs.
If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@EmeraldX.com .
Salary : $65,000 - $72,500
