Marketing Manager – JA New York

Emerald is seeking a Marketing Manager to join the jewelry group to support JA New York.

The Marketing Manager leads the development and execution of marketing plans to achieve attendance and sales goals for the events, as well as driving the strategy to grow website traffic and lead generation. With a deep understanding of our brand, marketing and the nuances of the fine jewelry industry, this role will create and execute ROI-focused multichannel b2b campaigns. 

Much like our audience, the Marketing Manager should be a passionate about marketing and curious to learn more about the jewelry industry, while also being data-driven, agile, and collaborative. A positive attitude and the ability to independently drive projects forward, meet deadlines, and raise work equally well across collaborative and independent work environments are essential to success, as well as excellent project management, attention to detail, and prioritization skills.

Responsibilities:

•    Lead the development and execution of marketing plans to achieve delivery of business goals.

•    Create and executes multifaceted B2B marketing campaigns to increase brand/product awareness and increase sales conversions and audience registrations.

•    Work with show team to develop themes, ideas and concepts that attract and excite our demographic audiences. Ensure all content is appropriate and relevant for the brand and strategy.

•    Collaborate on endemic social media campaigns and channels to increase awareness, drive registrations, and engage community.

•    Working closely with the sales team, manage the pre-show communication to all customer to ensure a high-quality pre-show customer experience.

•    Help script and optimize messaging to advertisers, attendees, and sponsors.

•    Collaborate with partners to disseminate content across paid, owned and earned channels, including the process of managing production, and approval for all campaign materials.

•    Manage attendee communications for onboarding, promotions, and operations to ensure customer success.

•    Deliver team tracking and reporting, manage post-event report creation, working with Marketing Operations on key data points, working in platforms such as Tableau, Marketing Cloud and Pardot for reporting.

•    Establish and maintain strong working relationships with cross functional departments and colleagues, including Sales, Content, Sales Marketing, Marketing Operations and Operations.

•    Manage process with Registration Team to enhance customer experience throughout the registration process and achieve data / marketing goals.

•    Additional marketing assignments as needed.

Qualifications:

•    Experienced in digital marketing, email marketing, lead generation, and SEO.

•    A strategic thinker and team player comfortable working in a matrix organization.

•    The creative ability to develop new opportunities and launch new initiatives.

•    Experience with email marketing and marketing automation platforms.

•    Event marketing experience a plus

•    Experience with PPC marketing campaigns and strategies a plus.

•    Knowledge of Adobe Creative Suite applications a plus.

•    Excellent organization and project management skills.

•    Ability to juggle and prioritize multiple projects.

•    Willingness to take initiative.

•    Professional written and verbal communication skills.

•    Passion and interest in luxury jewelry preferred.

ABOUT EMERALD

Emerald Holding, Inc. (NYSE: EEX) is the largest U.S.-based B2B event organizer, empowering businesses to succeed year-round by expanding meaningful connections, developing influential content, and delivering powerful commerce-driven solutions. As the owner and operator of a curated portfolio of B2B events spanning trade shows, conferences, B2C showcases and a scaled hosted buyer platform, Emerald delivers dynamic solutions across leading industries through its robust content and e-commerce marketplace. Emerald is a trusted partner for its thousands of customers, predominantly small and medium-sized businesses, playing a pivotal role in driving year-round commerce through streamlined buying, selling, and networking opportunities. Powered by an experienced team, Emerald is fostering meaningful engagement and delivering unparalleled market access with a commitment to driving business growth 365 days a year.

Join Us at Emerald

At Emerald, we are dedicated to building a workplace where everyone feels valued and included. We actively seek out diverse talent and fresh perspectives, embracing a wide range of professional backgrounds and experiences. Our skills-based hiring approach focuses on capabilities and potential. Over 90% of our roles don’t require a college degree, except for specialized fields like legal, finance, and accounting.

Come grow with us!

COMPENSATION & BENEFITS

Target Compensation: $80,000-84,000 (bonus eligible)

Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law.

We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, 401(k) plan with a company match, medical/dental/vision coverage, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs, and mental wellness tools such as weekly guided meditation programs.

If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@EmeraldX.com.