Senior Director, Agency and Social Strategy

Emerald is seeking a talented and experienced individual to join our team as the Senior Director of Agency and Social Strategy. This is a strategic leadership role that requires a deep understanding of agency management, social media best practices, and their relationship to events, trade shows, and media publishing. Ideal candidates will have direct agency buy-side experience and a proven track record of managing high-impact relationships and campaigns.

Responsibilities:

• Manage Agency Relationships and Spend: Oversee all agency collaborations and expenditures across Emerald, ensuring alignment with business objectives and maximizing ROI.
• Social Media Best Practices: Develop and enforce social media best practices across the organization, holding marketers accountable to these standards.
• Reputation Growth: Enhance Emerald's reputation as a leader in trade show social media, positioning the company as a thought leader in the industry.
• ROI Reporting: Regularly report on the return on investment (ROI) of agency activities and organic social media efforts across Emerald, providing insights and recommendations for continuous improvement.

Qualifications:

• Agency Buy Side Experience: Direct experience in managing agency relationships from the buy side, with a strong understanding of the dynamics and expectations involved.
• Social Media Expertise: Deep knowledge of social media platforms, tools, and trends, particularly in relation to events, trade shows, and media publishing.
• Strategic Leadership: Proven ability to lead strategic initiatives, manage cross-functional teams, and drive results in a fast-paced environment.
• Analytical Skills: Strong analytical skills to assess the effectiveness of agency partnerships and social media campaigns, with the ability to translate data into actionable insights.
• Communication: Excellent written and verbal communication skills, with the ability to build relationships and influence stakeholders at all levels of the organization.

ABOUT EMERALD

Emerald’s talented and experienced teams grow our customers’ businesses 365 days a year with products that create connections, deliver content, and drive commerce. We produce over 140 annual events, create and deliver content through print and digital channels, and power commerce through our seamlessly integrated in-person and digital platforms and channels. For more information, please visit http://www.emeraldx.com.

At Emerald, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don’t contain experience inflation, and most don’t require college degrees. Instead, they’re crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams. 

 COMPENSATION & BENEFITS

Target Compensation: $140,000-150,000 (bonus eligible)

Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law. 

We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools such as weekly guided meditation programs.

If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@EmeraldX.com.