What are the responsibilities and job description for the Director of Marketing, Product and Biz Development position at eMerchant?

Job Description

eMerchant, Inc. – eMerchant.com

Position : Director of Marketing, Product & Biz Development

Reports to : CEO

Location : 27422 Aliso Creek Road Suite 200 Aliso Viejo, CA 92656

About Us :

eMerchant is a stable payments company with over 2 decades experience in eCommerce, retail and service industries. We are dedicated to delivering seamless, secure, and innovative financial solutions. We empower businesses with cutting-edge payment processing and fintech services designed for efficiency, security, and scalability. As we expand, we’re seeking a dynamic and strategic leader to drive our marketing, product, and business development initiatives.

Responsibilities :

Marketing & Brand Strategy :

Develop and execute a comprehensive marketing strategy to increase brand awareness, customer engagement, and lead generation.
Oversee digital marketing, content strategy, SEO, PPC, and social media initiatives.
Represent the company in a highly professional manner to service the overall strategy and needs of eMerchant.
Manage the research, identification and execution of offering new payment related products and value-added solutions to generate leads, support the sales team, and support customer implementations
Be a catalyst in driving new services, as-well-as, provide experience and expertise in offering and supporting products and services, and organizing and implementing all marketing channels.

Business Development & Partnerships :

Assist in managing trade show strategy and planning for exhibiting and attendance at trade shows and conferences to generate a return on investment.

Assist in building, training and managing the eMerchant affiliates and partners.

Work under the direction of the CEO of eMerchant to generate promotional activities, create new sales leads for eMerchant’s target market and contribute to the sales of the company.

Contribute to achieving the sales goals for eMerchant, including monthly, quarterly and annual sales goals.

Work with the CEO, Marketing Coordinator and Account Management Department to increase the value proposition to upsell and cross-sell existing customers and increase revenue.

Create and maintain the eMerchant New Product Development Plan for both new and existing products and services.

Assist in maintaining the CRM as the central sales and marketing database.

Maintain flexibility as job descriptions may change over time.

This position provides a salary, bonus and paid health insurance.

Requirements :

Minimum five years of Marketing experience

Experience in B2B marketing, demand generation, and digital marketing strategies.

Knowledge of all marketing channels including online, web analytics, and strategy.

Travel locally and occasionally nationwide to trade shows.

Self-starter who is able to work independently and as a team player with excellent communication skills, both written and verbal.

Proficient in Word, Excel and PowerPoint; organized, detailed person.

Able to learn and Experience utilizing a CRM solution such as Salesforce.

Willing to learn and take direction with strong administrative skills.

College degree preferred.

Background check

Sign a confidentiality agreement.

Local applicants to Aliso Viejo office need apply

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