What are the responsibilities and job description for the Marketing Manager Job at Emerging Blue Jobs in Apex position at Emerging Blue Jobs?
Job Description
Job Description
Marketing Manager
Apex, NC | Hybrid (3 days per week in office)
We are seeking a talented and driven Marketing Manager to join our client’s team in Apex, North Carolina. This role is perfect for a passionate marketer with omni-channel experience, who excels in both strategy and execution, and thrives in a fast-paced environment.
Key Responsibilities :
- Build and execute comprehensive marketing strategies and plans to enhance brand visibility and drive business growth
- Oversee the creation and management of the marketing and campaign calendars in alignment with business goals, product launches, and seasonal trends
- Work closely with the creative team to ensure branding consistency across all channels and marketing assets
- Collaborate with e-commerce and wholesale teams to ensure marketing initiatives are optimized for each channel and drive performance
- Lead the planning, coordination, and execution of photoshoots, ensuring assets are developed for relevant marketing channels
- Manage marketing initiatives across multiple channels, including digital, retail, wholesale, and social media, ensuring a cohesive brand experience
- Work alongside internal teams to align on marketing strategies, content creation, and asset development
- E-commerce Strategy : You develop and communicate a comprehensive e-commerce strategy, setting clear goals and objectives for our digital retail operation.
- Email Marketing : You oversee email marketing efforts, including strategy, campaign management, automation, and analytics to drive customer acquisition, retention, and sales.
- Paid Advertising : You lead paid advertising strategies across various platforms, optimizing campaigns to maximize reach, ROI, and brand visibility.
- SEO and SEM : You work on search engine optimization and search engine marketing strategies to enhance the visibility of our products and website in search engine results.
- Content Strategy : You develop and implement content strategies for the website and social media to engage and inform our audience effectively.
- Promotional Calendar : You create and manage a promotional calendar to coordinate marketing efforts, align campaigns with key events and seasons, and optimize sales and customer engagement.
- Budget Management : You manage the budget for e-commerce and digital marketing, allocating resources wisely to ensure strong financial performance.
- Team Leadership : You lead and guide the e-commerce and digital marketing teams, fostering collaboration and a positive work environment.
- Collaboration : You collaborate closely with the technology department to keep our e-commerce platform up-to-date, with the brand team for consistent messaging, and with the design and content teams to ensure a cohesive digital presence.
Partner Management : You are responsible for the successful working relationship with our key ecommerce vendors (i.e. paid search, SEO, etc), as well as their goals and metrics.
Qualifications :
