Ecommerce Manager

Job Description

Ecommerce Manager

Remote | Full-Time

About The Role

Our client, a leader in developing innovative beauty tools backed by science and driven by the belief that everyone should have access to simple, spa-quality treatments from the comfort of home, is currently hiring. They’re seeking an experienced eCommerce Manager who brings both strategic insight and hands-on expertise in direct-to-consumer performance. This role is ideal for someone who’s driven to improve every aspect of the user experience and enjoys taking a data-informed, test-and-learn approach to conversion rate optimization.

You’ll have the opportunity to lead CRO initiatives across the entire eCommerce funnel—from landing pages and product detail pages to checkout and post-purchase touchpoints. You'll be empowered to test, iterate, and implement solutions that drive meaningful results.

As the owner of website performance, you’ll be focused on optimizing the full customer journey with the goal of increasing revenue per visitor, improving ROI, and enhancing user satisfaction. We’re building a results-oriented team that aims to consistently raise the bar in the DTC space.

Key Responsibilities

• Own Website Performance and Drive Conversion Rate Optimization Initiatives:
• Take full ownership of the Shopify website, focusing on site optimizations, marketing launches, and day-to-day maintenance to meet and exceed KPIs. Lead Conversion Rate Optimization (CRO) initiatives end-to-end, including ideation, hypothesis generation, prioritization, execution, and post-test analysis, ensuring continuous improvement and record-breaking results.
• Continuously Run A/B and Multivariate Tests optimizing funnels, messaging, and user experiences.
• Data-Driven Insights:
• Use tools like Google Analytics, Google Tag Manager (GTM), and heatmaps to analyze site performance, identify bottlenecks, and recommend actionable solutions.
• Site Testing & QA:
• Build, test, and deploy experiments, ensuring changes are rigorously QA’d and optimized for both desktop and mobile users.
• Push the envelope! No idea is too outlandish if it can move the needle.
• Creative Test Design & Implementation
• Use your marketing background to craft high-impact test hypotheses that deliver big wins.
• Design test variations directly in Figma. You see a UX problem, you fix it.
• Understand the entire user journey from the landing page through post-purchase upsells.
• Leverage data analysis and UX research to inform decisions.
• Collaborate with media buyers, designers, video editors, and others to bring your vision to life.
• Drive an ongoing roadmap of hypothesis-driven testing to drive conversion improvement using web analytics, channel performance data, and internal revenue data.
  

Requirements

• 3 years of hands-on CRO and eCommerce experience, ideally with DTC brands or agencies
• Skilled in optimizing landing pages and funnels using direct response principles:
• Proficient in maximizing conversions through A/B testing, persuasive copywriting, and data-driven design improvements.
• DTC funnel, landing pages (long form PDPs, Reasons Why pages, etc.) experience is a must.
• PLUS: CXL certification is a bonus
• Able to craft a meticulous testing roadmap for incremental improvements and record-breaking results
• PLUS: Development understanding: headless Next JS, Vercel, Builder.io CMS, HTML, CSS, Shopify Liquid
• Understand best practices for UI and UX for websites, applications, mobile, and desktop
• Hands-on experience using A/B testing tools
• Proficiency in using Google Analytics, GTM, Tracking/Events
• CVR stat analysis expert: Understand user intent and its pivotal role in the journey to conversion
• Understand the importance of statistical significance when analyzing experiment results
• Strong organizational skills and experience balancing multiple projects at once
• Self-motivated and driven with a willingness to learn and constantly expand knowledge and skills
• Understanding of site structure with UI/UX knowledge, metadata/tagging, SEO
• Effective multi-tasker; you’re comfortable wearing many hats
• Strong analytical approach to customer and revenue growth
• You’re naturally analytical; you can synthesize complex information into concise, compelling recommendations
• You’ve worked in a high-growth environment with constantly shifting priorities; you can be reactive and organized at the same time
• You love to think big picture and strategize, but you can also roll up your sleeves and execute any project at hand
• You embody an “everything is figure-outable” attitude; you’re more apt to say “yes” or “we’ll try.”
  

Benefits

• A competitive salary and commission
• Relocation package
• Medical insurance
• Vision insurance
• Dental insurance