Youtube Strategist

Job Description

YouTube Strategist

Location: Remote

Employment Type: Part-Time

About Us

Our client, a premier skincare, wellness, and medical aesthetics brand based in San Diego, CA is seeking a strategic and creative YouTube Strategist to enhance their online presence, drive organic viewership, and build a strong connection with their community.

Key Responsibilities

• YouTube Strategy: Develop and execute a tailored YouTube strategy to enhance brand visibility and organic growth
• Content Creation: Collaborate with the marketing team and founder to produce one engaging video per week that aligns with brand messaging and audience interests
• Industry Expertise: Stay updated on YouTube trends, algorithms, and best practices within the skincare, wellness, and medical aesthetics industries
• Thought Leadership: Identify opportunities to position the brand as a thought leader in the space, leveraging unique storytelling and insights
• Consultation: Provide guidance on video themes, topics, and optimization techniques to maximize reach and engagement
• Analytics: Analyze video performance metrics and refine strategies to meet growth objectives
• Editing (Plus, but not required): Edit videos for a polished, professional finish—proficiency with video editing software is a significant plus
  
  

Qualifications

• Proven experience in YouTube content strategy, creation, or consultancy, ideally within the skincare, wellness, or aesthetics industries
• Deep understanding of the YouTube algorithm, analytics, and organic growth strategies
• Strong collaboration skills
• Exceptional communication and storytelling abilities
• Video editing skills are a major plus
• Ability to consistently deliver high-quality work on a part-time schedule
  
  

Compensation: $50-$80/hour (dependent on experience)