What are the responsibilities and job description for the eCommerce Marketing Manager position at Emerson?
This position will plan and lead the eCommerce strategies for the RIDGID and Greenlee brands. You will work closely with many teams including marketing, sales and software solutions teams to deliver a best-in-class customer experience.
This role leads the digital content development and deployment strategy needed to drive demand and customer conversions through eCommerce channel partners, as well as design and implement the eCommerce customer roadmap.
Work activity will center around the execution, distribution, measurement and optimization of digital content for customer and eCommerce channel touchpoints. The position requires an experienced marketing professional with a passion for marketing planning and a strong ability to collaborate on cross-functional initiatives. We look forward to seeing your application!
In this Role, Your Responsibilities Will Be:
eCommerce Strategy
- Collaborate and prioritize with the global eCommerce marketing and sales teams on projects that will drive e-commerce sales.
- Lead and develop promotional opportunities and coordinate performance to improve return on investment.
- Have a can-do demeanor. Help create the strategy & lead the implementation.
- Identify and lead product detail page content requirements and gaps across eCommerce channels to improve engagement and conversion.
- Understand and translate eCommerce needs into technical requirements for the internal digital ecosystem.
- Integral team member and/or lead on projects such as PIM, DAM and other marketing foundational program implementations or improvements. Work with team including Software Solutions team to set up new or audit existing syndication channels.
- Lead the creation of the Business-to-Business-to Consumer (B2B2C) eCommerce strategy for North America. This includes, but is not limited to, supporting the digital requirements of distribution partners and driving growth plans.
- Supervise and understand the evolving eCommerce marketplaces, its impact on consumer trends and translate that understanding into digital marketing strategy and growth plans for the North American Professional Tool brands.
- Provide recommendations on enhancements, features, communications, and promotions targeted at high priority personas.
- Drive continuous improvement of the end-user eCommerce experience.
- Identify and supervise key performance indicators to advise decision-making and optimize conversion. Work to build eCommerce content dashboards and the processes to apply data in recommendations.
Digital Content Management
- Use brand’s purpose and positioning to help formulate the communication strategy for content on channel partner sites.
- Develop and implement content enrichment and promotional strategies for key ecommerce retailers and wholesale distributors.
- Responsible for the development of eCommerce content and deployment strategies to on-line channel partners.
- Review content and copy for clarity and accuracy.
- Coordinate with fellow Marketing team members and or vendor partners to ensure completion of content and adherence to defined strategies.
- Perform additional responsibilities as assigned.
- A Bachelor's degree or equivalent experience in a marketing, business, or technology-related subject area is required.
- At least three (3) years of experience in enterprise eCommerce platform planning and implementation.
- Knowledge of the latest eCommerce and digital marketing tools and techniques.
- Experience in handling vendors and implementing strategies with internal and external partners.
- Experience handling etailers/marketplaces specific campaigns (e.g. Amazon, Home Depot, etc.).
- Proven experience working with Web analytics solutions and familiarity with eCommerce conversion tracking methodologies.
- Professional experience in the business-to-business (B2B) and business-to-consumer (B2C) digital retail market.
- Authorized to work in the United States without sponsorship now and in the future.
- Five (5) plus years of related work experience is preferred.
- MBA or Master's degree in Marketing or a related field, or equivalent experience.
- Demeanor that considers the big picture while being able to pay attention to details; can balance both technical and strategic demands is required.
- Ability to communicate effectively with diverse audiences, ranging from non-technical senior leadership executives to engineering professionals, software developers and operations staff.
- Initiate and lead cross-functional projects to completion.
- Demonstrable track record of devising sales-enhancing strategies.
- Experience with Salsify or other content distribution systems.
- Experience with Amazon Marketing Services (AMS) and Amazon Marketing Group (AMG)
- Strong understanding of digital marketing strategies, including social and mobile.
- Solid understanding of eCommerce; SEO; SEM/PPC; DAM; CRM; campaign setup, execution, analysis and reporting.
- Travel: up to 15%
At Emerson, we are committed to encouraging a culture where every employee is valued and respected for their outstanding experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas and diversity of thoughts, that inspire innovation and brings the best solutions to our customers.
The philosophy is fundamental to living our company’s values and our responsibility to leave the world in a better place. Learn more about our Culture & Values and about Diversity, Equity, & Inclusion at Emerson .
Our training programs and initiatives focus on end-to end development, from onboarding through senior leadership. We provide a wide range of development opportunities, including face-to-face and virtual training, mentorship, and coaching, project management, and on-the-job training.
Why Work in the Greater Cleveland Area
Our facility is located in Elyria, OH (our world headquarters), which is conveniently located within driving distance to Cleveland. The area’s generally low costs of living, excellent school systems, and low crime rates create a family-friendly environment. The area is home to several growing communities with restaurants, festivals, shopping, and arts scenes that make them exciting places to live and work
About Our Location
Since the invention of the modern pipe wrench in 1923, the 25-acre RIDGID world headquarters in Elyria, OH has been developing tools that help trades professionals tackle jobs faster, safer, and more accurately. Today, more than 600 employees work in 734K sq. ft. of office and manufacturing space. The campus is also home to a factory tool service center and an innovative “schoolhouse” training center that educates and trains hundreds of tradespersons annually. In addition to the iconic wrench, the campus manufactures RIDGID battery hydraulic tools, pipe and electrical tools, and drain cleaning components, as well as Greenlee step bits and knock-out tools. Emerson’s Professional Tools business provides the industry’s broadest portfolio of advanced, reliable tools and technologies for the mechanical, electrical, and plumbing trades.
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WHY EMERSON
Our Commitment to Our People
At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.
We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world’s most complex problems — for our customers, our communities, and the planet. You’ll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.
At Emerson, you’ll see firsthand that our people are at the center of everything we do. So, let’s go. Let’s think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let’s go, together.
Work Authorization
Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1(including those with OPT or CPT) , H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.
Equal Opportunity Employer
Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
Accessibility Assistance or Accommodation
If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: idisability.administrator@emerson.com .
ABOUT EMERSON
Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.
With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.
We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you’re an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you’ll find your chance to make a difference with Emerson. Join our team – let’s go!
No calls or agencies please.
Salary : $90,000 - $115,000
