What are the responsibilities and job description for the Global Integrated Marketing Manager position at Emerson?
If you are an Integrated Marketing professional looking for an opportunity to grow, Emerson has an exciting opportunity for you! Based in our Boulder, CO location this role will define and implement global integrated marketing strategies for products and services within Emerson’s Measurement Solutions business unit. This position will support the Coriolis and Ultrasonic groups and will collaborate cross-functionally with key partners such as Product Management, Digital, Creative, and outside agencies. If you are looking to join a global leader in instrumentation, we would love to hear from you!
This is a hybrid position that has the flexibility of a remote work option for up to one day a week.
- Support product launches and coordinate marketing campaigns to generate high market impact.
- Create and implement customer-focused messaging based on product and solution differentiators, audience personas, and buyer’s journey for target segments.
- Lead the development of customer-facing marketing materials such as campaign assets, web content, social media, email marketing, video, third party advertising, earned media, and sales enablement resources.
- Analyze and measure marketing program performance, communicate results, and drive continuous improvement.
- Prepare and handle an annual marketing budget.
- Understand and articulate the key brand message for product lines and service offerings.
- Serve as Emerson’s brand steward by planning and driving strategies designed to strengthen Emerson brand position and increase sales.
- Identify, evaluate, and recommend marketing opportunities in line with product management objectives.
- Steer and coordinate the execution of cross-functional projects involving Industry, Product Management, Global Education, and Digital Customer Experience teams, as appropriate.
- Lead the strategic planning process, developing integrated marketing strategies and priorities.
- Foster collaborative, integrated working relationships across key team members to jointly achieve business objectives and growth.
You find and champion the best creative ideas and actively move them into implementation. You quickly and conclusively take action in fast-changing, unpredictable situations. You partner with a diverse set of collaborators and team members to get work done. You pursue everything with energy, drive, and the need to finish.
- Bachelor's degree in a marketing, communications, and/or business-related field required.
- Minimum of five (5) years professional post college of marketing experience.
- Experience and understanding of B2B marketing communications development and production practices and media, including all digital media (social, web, video, interactive, email, etc.), as well as integration with traditional marketing media (advertising, public relations, print, event marketing, etc.).
- Legal authorization to work in the United States.
- Solid understanding of various subject areas including integrated marketing, communications, media relations, product management, and sales enablement.
- Experience handling a marketing budget.
- Ability to work with global colleagues as part of a virtual team.
- Shown success in building and using a brand or specific product category showing improvements or growth in market share, revenue, or profitability. Experience working in a heavily matrixed organization is a plus.
We recognize the importance of employee wellbeing and know that to do your best you must have flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs. We provide, a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, Profit Sharing, tuition reimbursement, employee resource groups, recognition, and much more. Our culture prioritizes work-life balance and offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.
At Emerson, we are committed to fostering a culture where every employee is valued and respected for their unique experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas and diversity of thoughts, that inspires innovation and brings the best solutions to our customers.
This philosophy is fundamental to living our company’s values and our responsibility to leave the world in a better place. Learn more about our Culture & Values and about Diversity, Equity & Inclusion at Emerson .
Our training programs and initiatives focus on end-to-end development, from onboarding through senior leadership. We provide a wide range of development opportunities, including face-to-face and virtual training, mentorship and coaching, project management, and on-the-job training
Our compensation philosophy is simple: we pay a competitive base salary, within the local market in which we operate, and reward performance during the annual merit review process. In accordance with Colorado EPEWA, the salary range for this role is $116,805-$127,500 annually, commensurate with the skills, talent, capabilities, and experience each candidate brings to a role.
This position will be open for a minimum of 7 days from the day of posting. Applicants are encouraged to apply early to receive optimal consideration.
In compliance with the Colorado Job Application Fairness Act, in any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
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Salary : $116,805 - $127,500
