What are the responsibilities and job description for the Digital Marketing Manager position at EMMES Corporation?
OverviewDigital Marketing ManagerUS RemoteEmmes Group : Building a better future for us all.Emmes Group is transforming the future of clinical research, bringing the promise of new medical discovery closer within reach for patients. Emmes Group was founded as Emmes more than 47 years ago, becoming one of the primary clinical research providers to the US government before expanding into public-private partnerships and commercial biopharma. Emmes has built industry leading capabilities in cell and gene therapy, vaccines and infectious diseases, ophthalmology, rare diseases, and neuroscience.We believe the work we do will have a direct impact on patients’ lives and act accordingly. We strive to build a collaborative culture at the intersection of being a performance and people driven company. We’re looking for talented professionals eager to help advance clinical research as we work to embed innovation into the fabric of our company. If you share our motivations and passion in research, come join us!Primary PurposeThe Digital Marketing Manager will be responsible for developing, implementing, and managing marketing campaigns that promote the company's products and services. This role involves enhancing brand awareness within the digital space, driving website traffic, and acquiring leads / customers. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. The Digital Marketing Manager will work closely with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.ResponsibilitiesLead the execution of marketing outreach initiatives before, during, and after trade shows, ensuring a strong and cohesive brand message.Develop and implement targeted digital marketing strategies that resonate with the CRO, biotech, and pharma sectors for Emmes Group, Emmes and Veridix AI.Execute direct digital buys, content syndication, and newsletter campaigns, optimizing for reach and engagement within the scientific community.Craft and maintain comprehensive digital marketing plans, utilizing a variety of content and creative assets.Utilize Hubspot to its full potential, managing campaigns and analyzing data to inform marketing decisions.Schedule and manage social media content across multiple platforms, tailored to a biotech audience.Create and update Canva templates with content and graphics aligned with marketing and branding strategies.Monitor and report key performance indicators (KPIs) to Marketing team, providing insights and recommendations.Manage tickets to update and maintain the company website with the latest information and features.Manage social media calendar for Emmes Group brands including copywriting, graphic design, and scheduling.Qualifications5 years of experience in the biotech, pharma, or CRO industries, with a preference for candidates who have a background in areas of therapeutics.Bachelor's degree in Marketing, Communications, or a related field.Over 3 years of experience in digital marketing, particularly in roles that involve strategic partnerships and content creation.Proficiency in Hubspot, Canva, LinkedIn and Google Analytics.Excellent communication and organizational skills, with a strong attention to detail.Proven ability to work independently as well as part of a collaborative team.Flexibility to adapt to new challenges and tight deadlines in a dynamic environment.Advanced proficiency in Microsoft Office Suite including Word, Excel, PowerPoint, Outlook, SharePoint.Deep understanding of marketing automation software such as Hubspot, or Marketo.Excellent written and verbal communication skills.Knowledge and understanding of scientific and research terminology in written communication materials desired.Ability to manage multiple projects at once with strong analytical, organizational, and creative thinking skills.Understanding and familiarity with industry related conferences and workshops.Strong knowledge of social media channels and technology.Why work at Emmes?At Emmes, your actions and hard work will have a direct impact on public health initiatives, both globally and in our local communities with opportunities for volunteerism through our Emmes Cares community engagement program. We offer a competitive benefits package focused on the health and needs of our growing workforce, including : Flexible Approved Time OffTuition Reimbursement401k Retirement PlanWork From Home Anywhere in the USMaternal / Paternal LeaveCasual Dress Code & Work EnvironmentCONNECT WITH US!Follow us on Twitter - @EmmesCROFind us on LinkedIn - EmmesThe Emmes Company, LLC is an equal opportunity affirmative action employer and does not discriminate in its selection and employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability, protected veteran status, genetic information, age, or other legally protected characteristics.#LI-Remote#J-18808-Ljbffr
