Job Description
Job Description
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Market Growth and Development
- Identifies market growth opportunities and defines strategies for competitive differentiation in the market.
- Member Experience. Ensures member service excellence through all market delivery channels.
- Sales and Service. Works with the CMO to establish local target markets using data analysis, member behavior and segmentation for the purpose of growing the market in the areas of loans, deposits, referred members, non-interest income and services per household.
- Implements strategies for effectively growing market share and exceeding sales targets, most notably in the areas of :
New member growth through business development, increased referrals, and increased brand awareness in external, internal, and digital channels
Deepening relationships (Services per Household) with effective cross-sell of products and services to existing and new members, specifically within defined target market segmentsExceeding loan growth targets in the areas of consumer and real estate loans.Exceeding deposit growth targets, to also include growth of the Investment & Retirement Services program in the market.Increased “Active Checking” relationships that results in the growth of more profitable and engaged members.Business and community development, including building and maintaining key relationships in the community across centers of influence, affinity groups and businesses (potential SEGs). This would also include building relationships within the banking and CU community to both establish peers and future merger opportunities.Operational Performance
Establish annual budget and key performance metrics for driving performance and for regular monitoring and reporting.In partnership with the CMO, develop annual business plans that define targets, goals to effectively drive performance in specific areas of market growth, deepening relationships (loans, deposits, activity that drives non-interest income, product cross-sell, channel performance)Effectively direct the operational performance of the market branch offices and employee support areas, to include :Member Service Excellence.
Ensuring CU processes, policies and procedures are followed by staff and managers.Compliance with regulatory and tight safety and soundness practices, to control branch transaction and member fraud and ensure employee safety.Utilize the data warehouse for market and member analysis, monitoring, reporting, and process improvement.Represent the credit union within the industry at the local League and business group levels with the purpose of growing contacts, best practices and identifying possible M&A opportunities.Explore additional market opportunities for the purpose of growing the credit union footprintMaintain physical locations to brand standards.Continuous process improvement that supports and drives efficiency and an optimum member experience.Maintains awareness of local competitive products, services, and pricing.Supports loan quality as measured by delinquency and charge-offs.Ensures effective vendor management.Employee Performance
Drive employee engagement by maintaining a strong sales and service culture.Actively participates in strong talent recruitment.Supports talent growth, performance development and succession.Maintains strong member and employee relations.SUPERVISORY RESPONSIBILITIES :
This position is responsible for carrying out supervisory responsibilities in accordance with the organization's policies and applicable laws. Supervises market management and branch staff. Responsible for the performance management, hiring, scheduling, assigning and directing work, coaching and disciplining, and addressing and resolving problems.
ADDITIONAL RESPONSIBILITIES :
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice.
QUALIFICATIONS :
Knowledge of and ability to manage :
Branch operations and quality practices.Consumer lending and deposit regulations and other regulatory required reporting and practices.Credit Union policies and procedures.CU Core System functionality and that of related platforms.Microsoft suite of software, to include MS Office.Regulatory and Compliance issues applicable to credit union deposit and lending products and services.Problem solving skills.Confrontation skills.Working under pressure and deadlines.Lead, mentor, develop, and manage the sales staff and implement a positive culture.Identify and analyze member and employee needs and create solutions to satisfy these needs.Communicate professionally and effectively with co-workers, employees, and members.REQUIRED EDUCATION AND EXPERIENCE :
Bachelor’s degree in business management or equivalent.Advanced degree preferred.Minimum of ten years operations management experience in a full-service financial institution.Demonstrated success in market growth and development.License or Certificate :
BondableAcceptable Credit HistoryMeet SAFE Act RequirementsCOMPETENCIES :
Communication SkillsBudget and Finance SkillsMathematical Skills, to include estimating numbers.Reasoning AbilityBenefits :
Health, Dental & Vision BenefitsAnnual bonus opportunity401(k) with match and profit sharingFlexible Time OffEMPLOYMENT AT WILL
Empeople Credit Union employment is at will. Employees may resign from Empeople Credit Union as they
choose. Similarly, Empeople Credit Union may terminate an employee at any time, with or without notice or
cause. Nothing in this Handbook or any other manual or policy adopted by Empeople Credit Union in any way
alters the at-will nature of employment at Empeople Credit Union.
False statements or material omissions in the Application for Employment will be grounds for immediate
termination
