Maine Market President

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Market Growth and Development

• Identifies market growth opportunities and defines strategies for competitive differentiation in the market.

• • Member Experience. Ensures member service excellence through all market delivery channels.
  • Sales and Service. Works with the CMO to establish local target markets using data analysis, member behavior and segmentation for the purpose of growing the market in the areas of loans, deposits, referred members, non-interest income and services per household.

• Implements strategies for effectively growing market share and exceeding sales targets, most notably in the areas of:
  • New member growth through business development, increased referrals, and increased brand awareness in external, internal, and digital channels
  • Deepening relationships (Services per Household) with effective cross-sell of products and services to existing and new members, specifically within defined target market segments
  • Exceeding loan growth targets in the areas of consumer and real estate loans.
  • Exceeding deposit growth targets, to also include growth of the Investment & Retirement Services program in the market.
  • Increased “Active Checking” relationships that results in the growth of more profitable and engaged members.
  • Business and community development, including building and maintaining key relationships in the community across centers of influence, affinity groups and businesses (potential SEGs). This would also include building relationships within the banking and CU community to both establish peers and future merger opportunities.

Operational Performance

• Establish annual budget and key performance metrics for driving performance and for regular monitoring and reporting.
• In partnership with the CMO, develop annual business plans that define targets, goals to effectively drive performance in specific areas of market growth, deepening relationships (loans, deposits, activity that drives non-interest income, product cross-sell, channel performance)
• Effectively direct the operational performance of the market branch offices and employee support areas, to include:
  • Member Service Excellence.
  • Ensuring CU processes, policies and procedures are followed by staff and managers.
  • Compliance with regulatory and tight safety and soundness practices, to control branch transaction and member fraud and ensure employee safety.
• Utilize the data warehouse for market and member analysis, monitoring, reporting, and process improvement.
• Represent the credit union within the industry at the local League and business group levels with the purpose of growing contacts, best practices and identifying possible M&A opportunities.
• Explore additional market opportunities for the purpose of growing the credit union footprint
• Maintain physical locations to brand standards.
• Continuous process improvement that supports and drives efficiency and an optimum member experience.
• Maintains awareness of local competitive products, services, and pricing.
• Supports loan quality as measured by delinquency and charge-offs.
• Ensures effective vendor management.

Employee Performance

• Drive employee engagement by maintaining a strong sales and service culture.
• Actively participates in strong talent recruitment.
• Supports talent growth, performance development and succession.
• Maintains strong member and employee relations.

SUPERVISORY RESPONSIBILITIES:

This position is responsible for carrying out supervisory responsibilities in accordance with the organization's policies and applicable laws. Supervises market management and branch staff. Responsible for the performance management, hiring, scheduling, assigning and directing work, coaching and disciplining, and addressing and resolving problems.

ADDITIONAL RESPONSIBILITIES:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice.

QUALIFICATIONS:

Knowledge of and ability to manage:

• Branch operations and quality practices.
• Consumer lending and deposit regulations and other regulatory required reporting and practices.
• Credit Union policies and procedures.
• CU Core System functionality and that of related platforms.
• Microsoft suite of software, to include MS Office.
• Regulatory and Compliance issues applicable to credit union deposit and lending products and services.
• Problem solving skills.
• Confrontation skills.
• Working under pressure and deadlines.
• Lead, mentor, develop, and manage the sales staff and implement a positive culture.
• Identify and analyze member and employee needs and create solutions to satisfy these needs.
• Communicate professionally and effectively with co-workers, employees, and members.

REQUIRED EDUCATION AND EXPERIENCE:

• Bachelor’s degree in business management or equivalent.
• Advanced degree preferred.
• Minimum of ten years operations management experience in a full-service financial institution.
• Demonstrated success in market growth and development.

License or Certificate:

• Bondable
• Acceptable Credit History
• Meet SAFE Act Requirements

COMPETENCIES:

• Communication Skills
• Budget and Finance Skills
• Mathematical Skills, to include estimating numbers.
• Reasoning Ability

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)