Product Marketing Specialist

Overview:

This role combines elements of a marketing analyst, assistant, and product manager to provide a versatile and strategic perspective on product development and marketing initiatives. The ideal candidate will possess a strong analytical mindset, a passion for understanding customer needs, and a desire to drive product success.

Key Responsibilities:

• Market Research and Analysis:
• Conduct in-depth market research to identify trends, opportunities, and competitive landscapes.
• Analyze market data to inform product positioning, pricing, and messaging.
• Develop customer personas and understand their needs and pain points.
• Product Development Support:
• Assist in developing product roadmaps, feature lists, and launch plans.
• Collaborate with cross-functional teams (engineering, design, sales) to ensure product alignment with market needs.
• Conduct product testing and gather feedback to inform product improvements.
• Marketing Campaign Support:
• Assist in developing and executing marketing campaigns across various channels (digital, social media, content marketing).
• Track campaign performance and analyze data to optimize results.
• Collaborate with marketing teams to ensure consistent messaging and branding.
• Data Analysis and Reporting:
• Utilize data analysis tools to track product performance metrics and identify trends.
• Prepare regular reports on key marketing indicators and provide actionable insights.
• Develop data-driven recommendations to improve product marketing and sales.

Required Skills and Qualifications:

• Bachelor's degree in marketing, business, or a related field.
• Strong analytical skills and ability to interpret data.
• Excellent communication and interpersonal skills.
• Experience with market research and analysis tools.
• Familiarity with product management methodologies and tools.
• Proficiency in data analysis tools (e.g., Excel, SQL, data visualization software).
• Ability to work independently and as part of a team.

Preferred Qualifications:

• Experience in a B2B or B2C marketing environment.
• Knowledge of digital marketing and social media platforms.
• Experience with product launch and management processes.

Job Type: Full-time

Pay: $50,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Ability to Commute:

• Belleville, IL 62220 (Required)

Ability to Relocate:

• Belleville, IL 62220: Relocate before starting work (Required)

Work Location: In person

Salary : $50,000 - $65,000