Marketing Manager - Empire Communities

Your Impact at Empire

The Marketing Manager is responsible for designing and executing a strategic marketing plan to increase traffic and drive sales growth. This role encompasses all aspects of the marketing strategy, such as consumer segmentation, overseeing the marketing budget, shaping brand identity, and planning/coordinating events. Serving as a key collaborator with operational leaders, the Marketing Manager ensures all marketing efforts align with the division's goals and that they deliver measurable results.

This role is located onsite at our Empire Office in Austin, TX.

What We Are Looking For

• 4 years of experience in marketing within homebuilding or similar industry
• High school diploma required; Bachelor's degree preferred
• Experience developing and managing strategic plans, budgets, and external resources
• Proficient knowledge of social media platforms, Adobe Creative Suite and Microsoft Office Suite
  
  

Why Join Empire?

Joining Empire isn’t just about finding a job; it’s about establishing a meaningful connection with the work you do. At Empire, we are redefining what it means to work in the homebuilding industry by fostering a culture of creativity and excellence. We firmly believe our employees are the cornerstone of our success, empowering us to do great work and Fuel Growth in People and Places.

Here are some exclusive offerings at Empire that we are really excited about – and we think you’ll appreciate too:

• Opportunity to collaborate with other skilled and visionary professionals.
• Receive exclusive discounts on Empire Homes through our Employee Home Ownership Program.
• Enjoy peace of mind with our employer paid benefits.
• Invest in your future with employer sponsored 401k plans.
• Keep growing your career with continuing education support and opportunities for learning & development.
• Join a company that believes your time outside of work is just as important as your time inside work.
  
  

What You’ll Be Doing Each Day

• Establish and implement brand guidelines for community marketing strategies, budgets, deliverables, and vendor management. Lead the development and execution of marketing and branding initiatives, including collateral, print materials, advertising, signage, digital content, photography/video, social media, direct mail, and more. Plan, coordinate, and attend special events and community activities, managing vendors and ensuring smooth traffic flow. Oversee sales center design, ordering, and programming.
• Conduct research and analysis on markets, brands, and products to inform strategies.
• Take charge of launching new communities and introducing new products and plans, collaborating with leadership to ensure all sales tools are ready for launch and that communities meet company standards for presentation.
• Collaborate with leadership to analyze sales and traffic performance, assess traffic sources and drivers, and refine campaigns to optimize community sales center visits.
• Identify, engage, and oversee strategic partners and vendors, such as agencies, consultants, and freelancers. Manage contracts, negotiate terms, oversee budgets, and ensure smooth workflows.
  
  

Who We Are

We are one of North America’s largest private homebuilders, with locations in Ontario, Texas, Georgia, the Carolinas, and Tennessee.

There is no set path at Empire; we offer you the opportunity to build your career in ways you never imagined. Our purpose is Fueling Growth in People and Places and your experiences at Empire will take you where you want to grow.

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