What are the responsibilities and job description for the Content and Social Media Marketing Specialist position at Empire Netting and Fence?
Empire is seeking a creative and strategic Content and Social Media Specialist to drive our brand presence across digital platforms. This role will focus on developing engaging content, managing social media channels, and supporting overall digital marketing efforts. The ideal candidate has a strong understanding of content marketing, social media trends, and audience engagement strategies.
Responsibilities:
- Positive attitude and willingness to learn
- Develop and execute a content calendar that aligns with marketing campaigns and business objectives.
- Create, edit, and publish engaging content, including social media posts, graphics, videos, and email campaigns.
- Manage and monitor social media platforms (Facebook, Instagram, LinkedIn, X, TikTok, etc.), ensuring consistent brand messaging and engagement.
- Track and analyze key performance metrics, providing insights and recommendations for optimization.
- Stay updated on industry trends, social media algorithms, and best practices to enhance content strategies.
- Collaborate with internal teams (marketing, sales, design) to align content with company goals.
- Engage with the online community by responding to comments, messages, and inquiries in a timely and professional manner.
- Assist with influencer partnerships, brand collaborations, and paid social media campaigns.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field
- 1 years of experience in content creation, social media management, or digital marketing
- Strong writing, editing, and storytelling skills
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Experience with graphic design tools (Canva, Adobe Creative Suite) and basic video editing is a plus
- Knowledge of SEO and content marketing best practices
- Excellent organizational skills and ability to manage multiple projects
- Passion for staying ahead of digital trends and audience engagement strategies
Benefits
- 401k, health, life, vision and dental insurance, PTO
- Professional development assistance
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