What are the responsibilities and job description for the Lifecycle Marketing Manager position at Empower Aesthetics?

Job Description

Description :

Job Title : Lifecycle Marketing Manager

Company : Empower Aesthetics

Location : Austin, TX

Position Type : Full-Time

About Empower : Empower Aesthetics, backed by Shore Capital Partners, is a dynamic medspa platform offering business management support to partner practices. Our centralized system, operational best practices, recruiting network, and marketing expertise empower providers to scale their brands and become leaders in the aesthetics industry. We are the first choice for ambitious providers seeking rapid growth and unmatched resources.

Description :

Empower Aesthetics (“Empower”) is seeking a Manager, Lifecycle Marketing to develop and execute strategic marketing campaigns across our owned marketing channels such as email, SMS, social media, digital content, and more. This role works across all of our portfolio medical aesthetic practices and plays a critical role in nurturing both potential leads and existing customers through their respective customer journeys, and ultimately, achieving the clients’ treatment goals and business goals. This role will be working closely with field marketing coordinators at each of the portfolio brands. The location of this role is in Austin, TX.

Essential Job Functions :

Develop and execute owned marketing strategies aligned with the overall marketing plan and business objectives of lead activation and retention across portfolio brands
Develop and implement comprehensive lifecycle marketing programs and messaging across all owned channels, including social media, website, email marketing, SMS, and general content marketing
Ensure that the portfolio brand voice, aesthetic, and value proposition are reinforced through design, content, and copy choices
Assist in managing the adoption and execution of marketing automation tools and technologies to personalize and optimize customer journeys
Track and analyze campaign performance across all owned channels, measure ROI. Identify successful campaigns as case studies as well as areas for improvement.
Integrate lifecycle marketing principles into all owned marketing campaigns to nurture leads and drive customer retention
Collaborate with field marketing coordinators in content creation and campaign execution, and apply demonstrated knowledge and advice as needed
Stay up-to-date on the latest trends and best practices in owned marketing and lifecycle marketing
Represents Empower Aesthetics alongside other stakeholders when onsite at partner practices
Always maintains honest and ethical conduct while adhering to Empower Aesthetics’ core company values

Essential Job Skills :

Effective written and verbal communication

Ability to take initiative and problem solve

Willingness to adapt to changing needs and to make adjustments as necessary; must be flexible

Ability to interact, collaborate effectively, and build trust with a wide variety of team members and personality types within both corporate teams and field teams

Requirements :

Minimum Requirements :

Bachelor's degree or equivalent related work experiences in Marketing, Communications, Customer Succes, or a related field

2 years in managing customer marketing programs, digital marketing programs, integrated marketing programs, lifecycle marketing programs, or loyalty programs

Direct experience and proven track record of success with setting up and executing on consumer-focused marketing strategies and with non-paid media channels

Excellent analytical and problem-solving skills, with a data-driven approach to marketing optimization

Strong communication and interpersonal skills, with experience collaborating with cross-functional teams

Passion for digital and loyalty trends, innovations, and technologies

Passion for the customer

Preferred Requirements :

Experience with marketing automation tools and technologies such as Hubspot, Podium, etc

Experience with A / B testing and marketing dashboards

Previous healthcare or aesthetics industry experience preferred

Empower Aesthetics is an Equal Opportunity Employer (EEO).

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