What are the responsibilities and job description for the Marketing Automation Specialist position at Empower Benefits, Inc. dba Corestream?
A company is looking for a Marketing Automation Specialist to manage platform needs and execute email marketing campaigns.Key ResponsibilitiesLead the creation, testing, and deployment of marketing communicationsBuild and execute comprehensive email and SMS customer journeysManage documentation of best practices for marketing automation campaignsRequired Qualifications2 years in a technical or digital marketing role with marketing automation experienceExperience with Salesforce Marketing Cloud and its various componentsUnderstanding of data extensions and API integrationsStrong project management skillsExperience with SQL and reporting tools is preferred
