What are the responsibilities and job description for the Digital Marketing Specialist position at Empower Brands?
Digital Marketing Specialist
The Digital Marketing Strategist will work closely with the franchise owners across our family of brands at all stages of their business providing training and ongoing guidance regarding the development, implementation and support of their local online marketing strategies.
This is a highly consultative and strategy-focused position that requires marketing experience and someone that has a genuine passion for helping others succeed. This position is a key member of the marketing team who will work closely with the Digital Marketing team, Brand Marketing teams, and Creative team to support both franchisee and corporate initiatives. This includes the development and implementation of paid advertising campaigns, website content creation, and more.
Responsibilities
- Be our resident paid advertising expert – coordinate franchisee and vendor relationships, provide ongoing in-depth analysis of campaigns, and continually seek new digital advertising opportunities to grow the brands
- Evaluate and refine digital marketing campaigns alongside various vendors to maximize lead generation and ROI
- Work with brand marketing teams to create a holistic marketing plan for franchise owners designed in line with sales goals and performance trends
- Assist in the setup of third-party lead generation platforms and online listings, as needed (ie. Nextdoor, Angi, Thumbtack, Meta platforms, etc.)
- Help deliver Richmond-based digital marketing training to new franchise owners
- Lead email marketing campaign strategy and creation
- Take on various brand wide digital marketing projects and initiatives alongside Digital Marketing Manager
- Collaborate with brand marketing teams, creative team, and operations teams on projects as needed
CANDIDATE REQUIREMENTS
- Bachelor’s degree in marketing, communications or related field
- 2 years of digital marketing experience (Agency experience a plus)
- Hands-on experience with lead generation platforms, such as Google Ads, Meta, etc.
- Creative thinker, with an ability to use both data and intuition to inform decision
- Interest in and ability to learn new technology and marketing platforms
- Highly organized, excellent accuracy and attention to detail, and facilitation skills to get work done
- Able to multi-task, switch gears quickly, and juggle multiple priorities
- Energetic and enthusiastic attitude
- Ability to thrive in a fast-paced, results-oriented environment
- Ability to work both independently as well as within a team environment
- Microsoft office products knowledge and proficiency
- Ability for some travel, as deemed necessary
